We crunched the numbers. Then the numbers crunched back. (Good thing we eat data for breakfast!)
Call it momentum, call it growth ... we just call it a really good year. From platform expansion and breakthrough AI innovation to global recognition and a game-changing acquisition, 2025 was one to remember.
This is Mediaocean’s official “2025 Wrapped,” laying out the top news, content, and events across our family of brands: Innovid, Prisma, and Protected.
Track #1: Our brands (by the numbers)
Every “Wrapped” must start with the stats that stole the show – and here are the ones that that defined our year.
Prisma
- $200B annualized ad spend ran through our platform
- 100,000 global users across 90 countries logged in daily
Innovid
- 1.6 billion impressions processed daily (that’s 600 years of video content each day!)
Protected
- 26492 billion impressions measured!
- Blocked 6.5 billion unsafe impressions Identified
- 41.8 billion invalid impressions
Call it scale. Call it impact. We call it another powerful year. T
Track #2: The top news by brand
Rewind to the headlines, milestones, and momentum shifts that shaped our year.
MEDIAOCEAN
- Innovid and Flashtalking merged under the Mediaocean brand, a major moment in building a connected ad infrastructure and defining the future of independent ad tech.
- 2025 H2 Market Report: spotlighted shifting spend, emerging trends, and new opportunities across the ecosystem.
- Ad Age’s Best Places to Work: For the third consecutive year, Mediaocean was recognized as a top workplace.
PRISMA
- Prisma Ranked #1 for Cross-Channel Advertising Software: Prisma took home 35 badges across cross-channel, mobile, social, and video advertising.
- Ramsey McGrory named President of Prisma, signaling a renewed focus on innovation and deeper integrations across Innovid and Protected.
- New global growth leadership to scale the platform worldwide: Drew Kane named Chief Product Officer & Stephanie Dorman named Chief Operating Officer.
INNOVID
- Innovid Orchestrator launched, the industry’s first AI superagent, reshaping automated, cross-channel campaign activation.
- Innovid Launches Live Content Certification Program with Disney, FOX, NBCU, and Paramount as first certified partners
- Introduced Innovid’s Social Automation Solution to provide advertisers with more control, flexibility, and speed for managing campaigns across social platforms.
PROTECTED
- New partnership with the Internet Watch Foundation, reinforcing Protected's commitment to both brand and child safety.
- USCellular—Path to Premium Ad Quality Case Study: Using real-time ad verification, creative analytics, and attention metrics, Protected surfaced actionable insights to optimize spend and performance for USCellular.
- Princess Cruises--Attention, the outcome-based verification lever: Protected provided direct visibility into conversions to identify how media quality impacted outcomes.
Track #3: The top reports
Your most-read, most-shared, most highlighted deep dives of the year.
- 2025 CTV Benchmarks Report: Dive into top insights and predictions for CTV, and how massive viewership is driving change in the industry.
- 2025 H2 Advertising Outlook Report: Using survey data gathered from almost 500 marketing professionals worldwide, this report focuses on the key trends defining 2025.
- Tis the Season for Creative: Discover how to stand out among the flurry of holiday season ads with creative that converts.
Track #4: The top blogs & content
The posts you read, shared, saved, and sent to your (work) group chats this year.
- The Road Ahead: Orchestrating Advertising with Agentic AI: Innovid President Grant Parker breaks down the future of agentic AI in advertising and how Innovid Orchestrator will change the game.
- Notable interactive ads from 2024: A look at the movers and shakers in interactive advertising across CTV.
- AI Mythbusters Series: Debunk the biggest misconceptions around AI in advertising in this ongoing series. (Click here for #1, click here for #2, and here for #3.
- Are You Paying Attention? Why the Industry’s Hottest Metrics Might Finally Be Worth Yours. A fresh and unfiltered look at how smarter, cleaner data is making attention the next frontier in optimization, not just measurement.
- 10 Stats: Sports & CTV: Must-know numbers on sports viewing across streaming.
Track #5: Awards and recognitions
Because every great year deserves a victory lap.
- Numerous Top Workplaces Awards, including:
- Energage, where Mediaocean was recognized for leadership, innovation, and employee well being
- Ad Age, where Mediaocean was named a top place to work due to workplace environment, comprehensive benefits, and focus on employee development.
- USA Today, where Mediaocean won for the third consecutive year due to its focus on building a strong, people-first workplace culture.
- Numerous G2 badges awarded, including:
- SPARK Matrix (AI + Ad Tech): Innovid was recognized as a leader in the 2025 SPARK Matrix™: AdTech Platform due to its ability to unify creative delivery, optimization, and measurement across CTV, digital, linear, and social channels.
- CEO Bill Wise Recognized by AdExchanger: Mediaocean CEO Bill Wise was honored with the "Leadership in Advertising" award at the AdExchanger Awards, reflecting Bill’s dedication to leading with vision, creativity, and heart.
- Nick Galassi Recognized at CFO Excellence Awards: His blend of financial expertise, operational insight, and people-focused leadership continues to
- Amanda Glen Smith named one of the Top 25 Women Chief Customer Officers of 2025 by Women We Admire, showcasing her consistent leadership ability to deliver engaging consumer experiences for top-tier brands.
- Prisma Chief Operating Officer Steph Dorman Named a Top 2025 Woman in Media for Customer & Client Success by Cynopsis, highlighting her continued dedication to top-tier client support and leadership excellence.
That’s a wrap!
As we say goodbye to a year full of innovation, wins, and standout moments, Mediaocean’s family brands is already kicking off plans for 2026, so stay tuned for more as we continue to define the future of independent, AI-powered advertising. Until next year!
