Appliance brand sees incremental ROAS with Mediaocean's Amazon solution | Mediaocean

Log in to Mediaocean

Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels.

Diversity, equity, and inclusion

Diversity of thought and experience makes us stronger.

Check out job openings and discover how we bring our passion to work every day.

Read official press releases and announcements.

We want to hear from you!

The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.

Unified data across media types, channels, and vendors to extract actionable intelligence Global plans (Lumina)

End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it Buyer workflow (Prisma)Social (Scope/Flashtalking)Flashtalking by Mediaocean

Transparency and controls purpose-built for the advertising industry so you can streamline operations Billing and payments (Spectra/Ignitia)

Our partner network provides direct, in-platform access to trusted providers across the media ecosystem.

Thought leadership, industry insights, reports and more covering all things omnichannel advertising

Upcoming webinars and events as well as past recordings

Industry publications featuring bylines from Mediaocean leaders

Updates, blog posts, and other tidbits from our team

White papers and industry reports covering the latest trends

Impactful results from clients leveraging our platform

Industry publications featuring Mediaocean and our leaders

Support & education

Appliance brand sees incremental ROAS with Mediaocean's Amazon solution
Mediaocean Team
10 Mar 2020
Mediaocean Team
10 Mar 2020
A leading appliance brand worked with the Mediaocean Enterprise Activation team to optimize campaigns and drive high ROAS.

Woman on computer

Challenge

A leading home appliance brand partnered with Mediaocean to assume responsibility for, and increase success of, their Amazon advertising with the help of the Enterprise Activation team. With 60+ campaigns being maintained for Amazon, and 16K+ keywords being optimized, the brand was facing nearly 24 hours per week for strategy and optimization.

Solution

Mediaocean’s Enterprise Activation team implemented Mediaocean smart groups to create bid strategies and budget cap alerts to automate optimization. Additional alerts were implemented to notify the team of estimated revenue loss, and to alert them when products lost their buy box. Alerts allowed the team to quickly strategize and easily implemented best practices for the brand to leverage.

Results

With the help of Mediaocean Enterprise Activation, the team saw incredible success. The team saved over 22 hours per week, and saw a 270% increase in ROAS over a five-week period.

eCommerce, Media Management