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Articles

Featured

State of Streaming
22 Jan 2026

Marketers Bet Big on AI and CTV, But Their Tech Is Lagging: Mediaocean Report

While advertisers are spending more on digital channels, their ability to execute is crippled by fragmented tech and poor data quality.
Chief Marketer
15 Jan 2026

Ramsey McGrory Named a 2026 Honoree at The Convergent TV Influence Awards

Prisma President Ramsey McGrory is named a 2026 Honoree at The Convergent TV Influence Awards.
Forrester
15 Jan 2026

Make Principal Media Principled Media

Ramsey McGrory explains how principal media commitments reduce publisher revenue uncertainty.

Most recent

Dr. Alok Choudhary
15 Dec 2020

Deciphering the next frontier for artificial intelligence in marketing and advertising

Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.
abstract data
Drew Kane
09 Dec 2020

The New Local: Mediaocean’s Kane aims to automate ad sales

CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
abstract water
Aaron Goldman
29 Oct 2020

The clock is ticking for TikTok

CMO Aaron Goldman takes a deeper look at the growth of TikTok and how marketers should be taking notice.
Anupam Gupta
28 Oct 2020

How TikTok’s unique mix of social and broadcast media techniques sets it apart

Mediaocean CPO Anupam Gupta speaks to TikTok’s unique space in the media ecosystem.
abstract water
Aaron Goldman
07 Sep 2020

Social commerce and human experience could be marketing's next big shift

CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.
abstract water
Aaron Goldman
03 Aug 2020

Marketers need to be SMART about change

Marketing professionals have been talking about the ‘new normal’ and it's all about adaptability and intelligence, says CMO Aaron Goldman.
abstract water
Ramsey McGrory
11 Aug 2016

Midway through a long march to a converged media world

We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?
rushing water
Bill Wise
29 Apr 2016

Why booming ad tech M&A is bad news for IPOs

The ad tech market is seeing an uptick in big-name M&A transactions and the trend isn’t slowing down anytime soon.
abstract data
Stuart Smith
08 Aug 2014

Media agencies can and will continue to evolve

Times are changing for media agencies - the advertising ecosystem has never been so complex.

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