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Articles

Featured

AdExchanger
14 Aug 2025

Mediaocean Partners With The Internet Watch Foundation To Report CSAM Content

Read more from Protected's Eva Papoutsakis Smith on the recent Protected and IWF partnership.
Axios
02 Aug 2025

Advertisers and marketers navigate crowded, fragmented measurement industry

Bill Wise, CEO, comments on AI’s role in driving greater fragmentation across the measurement landscape.
Marketing Charts
06 Aug 2025

Marketers Growing More Convinced of AI’s Importance to Consumers

Generative AI has emerged as the most important consumer trend to watch.

Most recent

abstract data
Bill Wise
19 Feb 2013

The reason Facebook is buying Atlas

In addition to operating across open web, Facebook aims to address attribution so marketers can better measure ROI.
abstract water
Bill Wise
31 Jan 2012

The future of media metrics is interoperability

Mediaocean's CEO describes how the divided worlds of TV viewer and advertiser have become intimately connected.
abstract data
Bill Wise
26 Jan 2012

Counterpoint to Google: open isn’t neutral

CEO Bill Wise discusses openness and neutrality - the real issues at the center of ad tech's future.

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