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Articles

Featured

StreamTV Insider
24 Jul 2025

CTV becomes more full-funnel, measurement challenges persist

Mediaocean's 2025 H2 Market Report shows continued advertising growth for CTV.
MediaPost
16 Jul 2025

Stronger AI, CTV Focus Expected For Second-Half 2025, Study Finds

Generative AI and CTV emerge as top priorities according to the Mediaocean 2025 H2 Market Report.
Alexander Tsai
09 Jun 2025

Agentic AI Will Transform Media Buying—Starting From the Inside Out

Read Alexander Tsai, SVP at Prisma by Mediaocean's take on the rise of agentic AI in media buying.

Most recent

Bill Wise
11 Oct 2023

Closed ecosystems are now the structure of modern media

Closed ecosystems are now the predominant structure underpinning modern media.
Create Once, Run Anywhere: Omnichannel Creative Is the New Imperative
Ben Kartzman
06 Oct 2023

Create once, run anywhere: omnichannel creative is the new imperative

Omnichannel fragmentation in consumer behavior has created a need for technology that can step in and reach across all channels.
Ben Kartzman
27 Sep 2023

Granular creative taxonomies: the unsung heroes of the AI revolution

Despite its lack of glamor, taxonomy, the classification and labeling of data, is the bedrock upon which AI systems are built.
advertising
Aaron Goldman
08 Sep 2023

Threading the needle for advertising heading into 2024

Our CMO outlines the trends he sees for marketing and advertising as we head into autumn.
customer training
Dan Braithwaite
30 Aug 2023

Measuring training outcomes in customer education

The most effective way to measure training outcomes is to use a model such as Kirkpatrick’s Learning Evaluation Model
people
Aaron Goldman
14 Aug 2023

How to harness the biggest marketing trends for the second half of 2023

Creative is becoming a key variable for the performance of advertising.
marketing ideas
Alexander Tsai
10 Aug 2023

The next frontier in ad infrastructure: Automation between buyers and sellers

The next decade promises a revolution in the interactions between buyers and sellers for all media.
Big Tech
Bill Wise
29 Jun 2023

Why Big Tech is embracing neutral buy-side infrastructure

Google, Facebook and Amazon find themselves facing conflicts of interest.
CTV ads
John Nardone
21 Jun 2023

Unlocking opportunities for transparency and control in connected TV ads

Doubts continue to persist and grow about whether the industry can self-regulate on this essential issue.

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