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Articles

Featured

State of Streaming
22 Jan 2026

Marketers Bet Big on AI and CTV, But Their Tech Is Lagging: Mediaocean Report

While advertisers are spending more on digital channels, their ability to execute is crippled by fragmented tech and poor data quality.
Chief Marketer
15 Jan 2026

Ramsey McGrory Named a 2026 Honoree at The Convergent TV Influence Awards

Prisma President Ramsey McGrory is named a 2026 Honoree at The Convergent TV Influence Awards.
Forrester
15 Jan 2026

Make Principal Media Principled Media

Ramsey McGrory explains how principal media commitments reduce publisher revenue uncertainty.

Most recent

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Alok Choudhary
09 Mar 2023

Media is fragmenting—AI can help brands keep it together

Marketers need new tools in contending with the future of fragmentation and complexity.
ChatGPT
Aaron Goldman
24 Feb 2023

ChatGPT for marketers ­– replacement or ren-AI-ssance?

Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
Social video
Ben Kartzman
21 Feb 2023

This time, it’s personal: How social advertising will evolve in 2023

Social video is likely to be the battleground on which brands fight for consumer attention.
football field
Aaron Goldman
07 Feb 2023

5 key advertising trends around 2023’s big game

Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
TV
Grant Parker
01 Feb 2023

Dynamic creative versioning tech can take streaming to the next level

Time to balance the tension between the need for scale and the need for better targeting.
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Javed Laher
01 Feb 2023

10 top tips for businesses in a recession

Companies should take certain specific measures to survive and thrive during a downturn.
2023
John Nardone
12 Jan 2023

Marketers' top priorities for 2023

A new survey reveals surprising priorities for a post-pandemic marketplace.
2023 trends
Aaron Goldman
23 Dec 2022

Advertising trends that will have real impact in 2023

There are three developing trends that brands can leverage to make a positive impact.
convergence
Perianne Grignon
29 Nov 2022

Omnichannel convergence does not mean the end of channel specialization

Even though media has long been transacted and measured separately by channel, marketers need to think holistically.

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