Challenge
Camping World turned to its agency, Jellyfish, for additional ways to leverage their products to drive incremental sales during their non-peak season.
Solution
Using Scope’s Weather Sync feature, Jellyfish targeted 8 US cities with the highest population and the most annual snowfall. Depending on weather condition predictions, an ad was triggered with language around preparing for the bad weather. The ads continued to run until a day after NOAA warnings lifted.
Results
During the one-month flight, the campaign produced a 61% higher CTR than the account average for that period. The improved performance drove an incremental 6% in revenue and resulted in a 5% more efficient cost-per-purchase.
