Skip to main content Skip to main content
Mediaocean Logo
Mediaocean logo
Search
Magnifying glass
Company
Company
Diversity, equity, and inclusion
Careers
Newsroom
Contact
Platform
Platform
Intelligence
Global plans (Lumina)
Management
Buyer workflow (Prisma)
Social (Scope/Flashtalking)
Flashtalking by Mediaocean
Finance
Billing and payments (Spectra/Ignitia)
Partners
Resources
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Contact Us
Log in to Mediaocean
Social ads (Scope)
Buyer workflow (Prisma)
Seller workflow (Prisma)
Estimates and costs (Aura)
Home
Company
Company
Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Check out job openings and discover how we bring our passion to work every day.
Newsroom
Read official press releases and announcements.
Contact
We want to hear from you!
Platform
Platform
The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
Intelligence
Unified data across media types, channels, and vendors to extract actionable intelligence Plans (Lumina)
Management
End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it Buyer workflow (Prisma)Social (Scope/Flashtalking)Flashtalking by Mediaocean
Finance
Transparency and controls purpose-built for the advertising industry so you can streamline operations Billing and payments (Spectra/Ignitia)
Partners
Our partner network provides direct, in-platform access to trusted providers across the media ecosystem.
Resources
Resources
Thought leadership, industry insights, reports and more covering all things omnichannel advertising
Events
Upcoming webinars and events as well as past recordings
Articles
Industry publications featuring bylines from Mediaocean leaders
Insights
Updates, blog posts, and other tidbits from our team
Reports
White papers and industry reports covering the latest trends
Case studies
Impactful results from clients leveraging our platform
Press coverage
Industry publications featuring Mediaocean and our leaders
Support & education
Contact us
handshake made from data nodes
handshake made from data nodes
  • Mediaocean acquires industry leading media planning tool ColSpace

    Mediaocean Team
    19 May 2016
    Mediaocean Team
    19 May 2016
    Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.

handshake made from data nodes

Mediaocean, the leading software provider for the advertising world, announced that it has acquired ColSpace, a provider of cloud-based, collaborative media-planning software that improves the planning and management of global marketing campaigns and oversees more than $11 billion in media from the world’s biggest agencies and brands. The acquisition of this top-tier planning solution enables Mediaocean to integrate buying and planning systems, helping customers increase efficiency and optimize their media spend in real time. The merger also extends Mediaocean’s global reach to more than 30 additional countries worldwide.  

“With convergence driving the need for a connected workflow on a global scale, a solution that seamlessly marries planning, buying, optimization, and reconciliation is necessary for our clients today,” said Bill Wise, CEO of Mediaocean. “By integrating ColSpace into Mediaocean’s platform, we will provide just that, ensuring agencies and advertisers have full financial control and visibility of their media spend.”

“We are thrilled to be joining the Mediaocean family,” said Matthew Greenhouse, the Founder and CEO of ColSpace. “Together, with Mediaocean’s global reach and our combined resources, we’ll deliver an even better experience for our clients, building an expanded platform and driving further product innovation.” 

Mediaocean will offer ColSpace’s planning products to its current agency clients. The partnership with ColSpace is a key step in Mediaocean's expansion to respond to the demand from agencies and advertisers for global solutions that extend throughout the media lifecycle. Bill Wise will lead the combined companies, with Matthew Greenhouse, Adrian Pang, and existing staff joining the Mediaocean team to continue to evangelize media planning products for the advertising industry. 

The transaction closed on May 19, 2016. Financial terms have not been disclosed.

About Mediaocean
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media, serving more than 80,000 users across advertisers, agencies, broadcasters and publishers worldwide and powering $108 billion in global media buying. The company sold a majority stake to leading private equity firm, Vista Equity Partners, in June 2015. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.

About ColSpace

Founded in 2000 by Matthew Greenhouse, ColSpace is the leading producer of cloud-based media management software. Its core product, MMP (Media Management Platform), helps agencies and advertisers easily and effectively manage their media planning, workflow, and reporting in a shared online community.

About Vista Equity Partners

Vista, a U.S.-based private equity firm with offices in Austin, Chicago and San Francisco, with more than $20 billion in cumulative capital commitments, currently invests in software, data and technology-based organizations led by world-class management teams with long-term perspective. Vista is a value-added investor, contributing professional expertise and multi-level support towards companies realizing their full potential. Vista’s investment approach is anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions, and proven management techniques that yield flexibility and opportunity in private equity investing. For more information, please visit www.vistaequitypartners.com.

Press releases
Media Intelligence

Sign up for our email list

SUBSCRIBE
Company
DE&I
Newsroom
Careers
Contact us
Platform
Intelligence
Management
Finance
Partners
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Company   
Company
DE&I
Newsroom
Careers
Contact us
Platform   
Platform
Intelligence
Management
Finance
Partners
Resources   
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Facebook Icon
Instagram Icon
LinkedIn Icon
Twitter Icon
TikTok Icon
Privacy policy
Cookies policy
Terms of use
Do not sell my personal information
©2022 Mediaocean