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How did a generation of marketers learn digital advertising when there was no roadmap to follow?
In this episode of Frap Rap, host Aaron Goldman catches up with Kortni Lee to look back on a career that began as internet advertising was just taking shape. Kortni shares stories from her time at Starcom IP and OMD Digital, where young marketers, agencies, clients, and media partners were learning the digital landscape together in real time. She reflects on the demanding accounts that helped her grow, the collaborative culture that made the early digital community so close-knit, and the friendships that have followed her throughout her career. Kortni also traces the unexpected path that took her from agency media into sales and eventually gaming, including roles at IGN Entertainment, TripAdvisor, Fanatics, Activision Blizzard Media, and now Xbox Media Solutions.
In this episode, you'll learn:
- What it was like to enter digital advertising in the early 2000s
- How marketers approached digital media before established processes and best practices existed
- Why demanding accounts and clients can become valuable career experiences
- How collaboration helped shape the early digital advertising community
- Why relationships from the beginning of your career can continue to open new doors
- How Kortni built an unexpected career path across agencies, media, travel, and gaming
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