Listen/watch now
What can the early days of digital advertising teach us about navigating the industry’s next major transformation with AI?
In this episode of Frap Rap, host Aaron Goldman reconnects with longtime industry peer Steve Governale of PMG to revisit the evolution of digital advertising, from the early days of Starcom IP and search marketing to today’s rapidly changing AI landscape. Steve reflects on building one of the industry’s early search practices, his move from agency to client-side leadership at AT&T, and his eventual return to the agency world. The conversation explores why agencies remain valuable training grounds for early-career marketers, how strong relationships can shape a career, and what made the early days of digital advertising such a unique environment for experimentation and innovation. Steve also discusses how PMG is bringing that same test-and-learn mindset to AI, technology, and data today, with employees across the organization encouraged to build, experiment, and push boundaries.
In this episode, you'll learn:
- Why agency experience can be a valuable foundation for a career in advertising
- How the early days of search marketing evolved into a dedicated agency discipline
- What made Starcom IP’s culture of experimentation and innovation unique
- Why relationships built early in your career can have a lasting impact
- How lessons from the early digital advertising era apply to today’s AI transformation
- How PMG is encouraging teams to experiment with AI, technology, and data
Listen now!
Also available on:
Click to watch or listen!
