Future of TV

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Innovid

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Mediaocean powers the future of the advertising ecosystem with AI.

Diversity, equity, and inclusion

Diversity of thought and experience makes us stronger.

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Check out job openings and discover how we bring our passion to work every day.

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We want to hear from you!

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The foundational partner for omnichannel advertising, providing seamless orchestration across channels, formats, and devices

Ad Tech

Ad serving, creative personalization, and activation across digital, social, and CTV Innovid Protected by Mediaocean

Ad Infrastructure

Advanced, AI-driven media buying, optimization, and execution Prisma Media Prisma Finance Prisma Production

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Direct, in-platform access to trusted providers across the media ecosystem

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Learn about self-certification courses and live training programs from Mediaocean education.

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Thought leadership, industry insights, reports and more covering all things omnichannel advertising

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The Future of TV Advertising is here

Audiences for sports, news, entertainment, and other content have dispersed across linear TV, CTV, digital video, and social media.

Mediaocean helps agencies and advertisers capitalize on this trend with well-established linear TV buying and planning tools, an independent digital ad server delivering digital video including CTV, and a robust solution for centralized social ads management.

The future of TV advertising is here. Are you ready?

Prisma Buyer Workflow for Linear TV

Supporting the next generation of TV buying

Mediaocean is committed to supporting multiple integrations for advanced audience measurement and transactional currencies. Prisma will enable the buy- and sell-side to choose the most capable partners for their advertising goals.

Enabling omnichannel media buying

Prisma provides a unified end-to-end buying and negotiating workflow that lets media buyers make holistic decisions faster. The future of TV builds upon automation, including stewardship, and enables a truly optimized plan through audience management and delivery forecasts across digital and linear.

Infusing Prisma with Converged TV buying intelligence

Interoperability across multiple currencies and premium video inventory providers is the key to Prisma's converged TV buying. Converged intelligence will enable optimizations on a common set of key performance metrics across the entire media buy.

Flashtalking by Mediaocean Video+ for CTV and Digital Video

Personalize CTV and digital video campaigns

Leverage our Lightning Renderer, data feeds technology, and proven decision tree UI to execute dynamic video campaigns that can operate independently or as extensions of your sophisticated dynamic display campaigns.

Efficiently reach the whole CTV and digital video ecosystem

Automatically encode to CTV publisher specs utilizing our automated encoding process and leaning on our dedicated certification team. Our platform fully supports self-service as well as managed service, allowing clients to launch video campaigns in record time.

Confidently manage and measure CTV

Our solution offers full support for CTV ad serving, including creative, delivery, and measurement. Assess CTV and linear TV with our Converged TV dashboard. See if linear and CTV efforts are overlapping or incremental, and adjust plans accordingly.

Scope Social Ads Management for Social Video

Activate video campaigns across all major social entertainment channels

Manage social video campaigns from creative to measurement across Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.

Build custom audiences across and beyond walled gardens

Scope Audience Hub allows users to build audiences using their own data to target messaging across all social channels. Planned enhancements to Audience Hub will enable the extension of those audiences from social and to linear and digital TV+video campaigns.

Coordinate campaigns across TV and social with automation

Use Scope’s TV Sync feature to watch for ads on linear TV on specific channels, during specific shows, or at a particular day or time, and trigger campaign launches or other automated actions for social campaigns on different platforms.

Omnichannel TV/Video Advertising

When it comes to reaching converged TV and video audiences, a holistic omnichannel solution is greater than the sum of its parts. At Mediaocean, we are continually innovating to unify the ecosystem and enable the future of TV advertising today. The ad infrastructure we are building leverages our recent acquisitions to support three components of the converged TV and video ecosystem:

Amplified creative

Our goal is to support the portability of core TV and video assets across any channel. Agencies and advertisers will be able to start with the same raw assets and tailor them by channel such as CTV or social video, as well as properties like Peacock or Facebook. Using our proven dynamic video tools and workflows, we'll also support video personalization in every channel.

Simplified reach

Whether its national or local TV, CTV, digital or social video, our workflow supports either managed service or self-service, and is designed to facilitate getting in market quickly. Simplified buying of CTV through standard linear workflows, automated encoding to CTV publisher specs, and direct integration to social networks are all existing features that we continue to expand upon to make the job of reaching today’s fragmented audience easier.

Unified measurement

By supporting the connection of households across linear and digital TV as well as social, through both deterministic and probabilistic means, and by allowing clients to leverage in-house and external identity systems, we will provide a full omnichannel understanding of reach and frequency, overlap, and other key viewing metrics across all TV and video.

The Omnichannel Video Creative Playbook

Mediaocean’s Omnichannel Video Creative Playbook is a one-stop reference for the changing shape of omnichannel video, helping our clients and partners understand the changing goals, formats, and capabilities of TV+Video to support omnichannel marketing.

Download the playbook to:

Understand current trends, expectations, and goals surrounding video advertising
Gain insight into the evolving ad formats possible across channels, and best practices for using them
Discover ways to improve personalization efforts with a detailed look at new capabilities
Reference social platform creative specs at-a-glance

Download Now

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"6 Big Myths Of Connected TV, Debunked" — CTV is one of the fastest-growing channels in digital advertising, but it's massively misunderstood.

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