The Future of TV Advertising is here
Audiences for sports, news, entertainment, and other content have dispersed across linear TV, CTV, digital video, and social media.
Mediaocean helps agencies and advertisers capitalize on this trend with well-established linear TV buying and planning tools, an independent digital ad server delivering digital video including CTV, and a robust solution for centralized social ads management.
The future of TV advertising is here. Are you ready?
Prisma Buyer Workflow for Linear TV
Supporting the next generation of TV buying
Enabling omnichannel media buying
Infusing Prisma with Converged TV buying intelligence
Flashtalking by Mediaocean Video+ for CTV and Digital Video
Personalize CTV and digital video campaigns
Efficiently reach the whole CTV and digital video ecosystem
Confidently manage and measure CTV
Scope Social Ads Management for Social Video
Activate video campaigns across all major social entertainment channels
Build custom audiences across and beyond walled gardens
Coordinate campaigns across TV and social with automation
Omnichannel TV/Video Advertising
When it comes to reaching converged TV and video audiences, a holistic omnichannel solution is greater than the sum of its parts. At Mediaocean, we are continually innovating to unify the ecosystem and enable the future of TV advertising today. The ad infrastructure we are building leverages our recent acquisitions to support three components of the converged TV and video ecosystem:
The Omnichannel Video Creative Playbook
Mediaocean’s Omnichannel Video Creative Playbook is a one-stop reference for the changing shape of omnichannel video, helping our clients and partners understand the changing goals, formats, and capabilities of TV+Video to support omnichannel marketing.
Download the playbook to:
- Understand current trends, expectations, and goals surrounding video advertising
- Gain insight into the evolving ad formats possible across channels, and best practices for using them
- Discover ways to improve personalization efforts with a detailed look at new capabilities
- Reference social platform creative specs at-a-glance
"It’s The Audience (Not The Device), Stupid" — Why brands need to focus on audiences, not devices or delivery methods.
"The crucial role of the buy-side ad server in the evolving CTV ecosystem" — How Buy-side ad servers are best positioned to help agencies and advertisers.
"6 Big Myths Of Connected TV, Debunked" — CTV is one of the fastest-growing channels in digital advertising, but it's massively misunderstood.