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  • Hype Cycle

    2022 Gartner® Hype Cycle™ for Digital Advertising

    Access the report
    Hype Cycle

 Gartner logo

Early adopters, moderates, and the risk-averse:

All will benefit from high-level and detailed breakdowns of ad tech adoption and maturation. Advertising professionals gauge their tolerance for risk and use Hype Cycles reports to educate themselves about existing and emerging technologies. We believe the Gartner methodology clearly shows how pockets of tech will evolve over time and how to prepare.

Industry topics

Generative AI

Blockchain

Data clean rooms

OTT/CTV

Identity resolution

Shoppable media

Advanced supply-side bidding

Visual search et al

  • "Consistent evaluation of your organization’s dependencies on data sources and measurement models is key to avoiding obsolescence."
    – Gartner

Access the report

Fill out the form to access the report. Any personal information you choose to share with us via this website will be handled in accordance with our privacy policy.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER and Hype Cycle are registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

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