2022 Gartner® Hype Cycle™ for Digital Advertising

Company

Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels.

Diversity, equity, and inclusion

Diversity of thought and experience makes us stronger.

Careers

Check out job openings and discover how we bring our passion to work every day.

Newsroom

Read official press releases and announcements.

Contact

We want to hear from you!

Platform

The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.

Intelligence

Unified data across media types, channels, and vendors to extract actionable intelligence Global plans (Lumina)

Management

End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it Buyer workflow (Prisma)Social (Scope/Flashtalking)Flashtalking by Mediaocean

Finance

Transparency and controls purpose-built for the advertising industry so you can streamline operations Billing and payments (Spectra/Ignitia)

Partners

Our partner network provides direct, in-platform access to trusted providers across the media ecosystem.

Resources

Thought leadership, industry insights, reports and more covering all things omnichannel advertising

Events

Upcoming webinars and events as well as past recordings

Articles

Industry publications featuring bylines from Mediaocean leaders

Insights

Updates, blog posts, and other tidbits from our team

Reports

White papers and industry reports covering the latest trends

Case studies

Impactful results from clients leveraging our platform

Press coverage

Industry publications featuring Mediaocean and our leaders

Support & education

Early adopters, moderates, and the risk-averse:

All will benefit from high-level and detailed breakdowns of ad tech adoption and maturation. Advertising professionals gauge their tolerance for risk and use Hype Cycles reports to educate themselves about existing and emerging technologies. We believe the Gartner methodology clearly shows how pockets of tech will evolve over time and how to prepare.

Industry topics

Generative AI

Blockchain

Data clean rooms

OTT/CTV

Identity resolution

Shoppable media

Advanced supply-side bidding

Visual search et al

"Consistent evaluation of your organization’s dependencies on data sources and measurement models is key to avoiding obsolescence."
– Gartner

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Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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