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  • Hype Cycle

    2023 Gartner® Hype Cycle™ for Digital Advertising

    Access the report

 Gartner logo

Early adopters, moderates, and the risk-averse:

All will benefit from high-level and detailed breakdowns of ad tech adoption and maturation. Advertising professionals gauge their tolerance for risk and use Hype Cycle reports to educate themselves about existing and emerging technologies. We believe the Gartner methodology clearly shows how pockets of tech will evolve over time and how to prepare.

Industry topics

Influence AI

Programmatic segment-based advertising

Data clean rooms

Emotion AI

Generative AI

Over-the-top TV advertising

Retail media networks

Visual intelligence

Consent and preference management

Promotional NFTs

Personification

Shoppable media

Conversational marketing

Identity resolution

Location intelligence

Account-based marketing platforms

Mobile marketing analytics

Access the report

Fill out the form to access the report. 

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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