Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
Mediaocean, the modern system of record for omnichannel advertising, was named one of two Visionaries in the Gartner Magic Quadrant for Ad Tech (September 2020).
The research to inform the report was conducted prior to the recent acquisition of 4C Insights. With the acquisition of 4C, we believe Mediaocean signaled that it will continue to transform itself and the industry by adding systems of engagement and systems of insight on top of its system of record. The company’s vision includes a focus on automating mission-critical campaign workflow and using artificial intelligence to improve business outcomes.
Mediaocean is also a 2020 Gartner Peer Insights Customer’s Choice for Ad Tech with an overall rating of 4.5/5 based on 79 reviews as of 31 December, 2019.