Match your needs with market developments
Digital advertising is the top channel by spend allocation, and ad tech platforms facilitate a growing portion of this spend. Digital marketing leaders should match their ad tech and media buying vendor needs with market developments in identity, privacy, consent, and measurement.
This report is for digital marketers who need help evaluating advertising solutions to ensure compliance, effectiveness, and return on investment in shifting privacy landscapes and maintain targeting and measurement capabilities in cross-channel campaign management.
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Gartner, Market Guide for Ad Tech Platforms, Mike Froggatt, Andrew Frank, Eric Schmitt, Adriel Tey, 1 May 2023
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