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Insights

Featured

Steph McGowan
12 Nov 2025

Black Friday paid social tactics that convert (and how to use them)

How retail marketers can win big with influencer content, shoppable ads, and full-funnel creative.
Innovid Logo
Grant Parker
11 Nov 2025

The Road Ahead: Orchestrating Advertising with Agentic AI

Read about the new era of AI in advertising—one powered by agents.
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Mediaocean Team
07 Nov 2025

Chicago Tribune honors Mediaocean as 2025 Top Workplace

Third consecutive year Mediaocean recognized for fostering a top-tier workplace culture in Chicago.

Most recent

Alexander Tsai
09 Jun 2025

Agentic AI Will Transform Media Buying—Starting From the Inside Out

Read Alexander Tsai, SVP at Prisma by Mediaocean's take on the rise of agentic AI in media buying.
Bill Wise
14 May 2025

Three C’s & three I’s for the future of advertising

Bill Wise outlines how advertisers can reclaim control in a fragmented ecosystem.
Amanda Glen Smith
29 Apr 2025

The Future is Here: A More Collaborative, AI-Enabled, Creatively Driven Industry

Learn more about the future of AI from Amanda Glen Smith, Chief Client Officer at Innovid.
Bill Wise
26 Feb 2025

Mediaocean: The Great Unbundling

Read CEO, Bill Wise's take on how 2025 is the year advertising technology resolves conflicts of interest.
Asaf Greiner
03 Feb 2025

From negative to positive: Rethinking brand safety and ad verification

Read Asaf Greiner, GM for Protected by Mediaocean's take on rethinking brand safety and ad verification.
Aaron Goldman
16 Jan 2025

Prediction: This will be the last decade of growth for paid search advertising

The beginning of a new year is always a great time for predictions and resolutions, so let me add mine.
Rachel Lyall
07 Jan 2025

Have we reached peak Christmas advertising? The evolution of festive campaigns

Mediaocean sheds light on how brands can navigate evolving holiday advertising trends.
Asaf Greiner
07 Jan 2025

From Risk Avoidance To Value Creation: A Paradigm Shift In CTV Ad Verification

Verification is becoming a strategic tool for meaningful engagement and growth.
Asaf Greiner
06 Dec 2024

Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

Asaf Greiner shares insights on brand safety and ad verification, marking a pivotal moment for the digital advertising industry.

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