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As more and more people consume TV content through internet-connected devices, brands must look to advertise across multiple channels to reach their audience.
Read as Marketing Director for EMEA/APAC, Rachel Lyall, highlights top trends influencing today’s marketers.
Read as Rachel Lyall, Marketing Director, EMEA/APAC, breaks down the top 5 trends from our 2024 H2 Market Report.
Rachel Lyall, Director of Marketing, EMEA and APAC, takes a look at how connected TV services are forcing a rethink in the performance marketing world.
Aaron Goldman, CMO at Mediaocean, discusses Mediaocean’s H1 2024 Advertising Outlook report revealing industry optimism despite economic challenges.
Social video retains its pivotal role in the media mix, capturing growing attention and investments amid omnichannel strategies.
