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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

CTV
Perianne Grignon
20 Apr 2023

Succeeding in a fragmented, chaotic TV market

Emerging platforms and privacy standards are forcing marketers to seek new ways to target and measure ads.
eGaming and cookies
Simon Thorne
17 Apr 2023

How online gambling ads look set to evolve in 2023

MD EMEA of Flashtalking on how the end of third-party cookies will impact gambling marketing.
product training
Dan Braithwaite
29 Mar 2023

How learning technologies can support product training

New tech is leading to greater knowledge retention of your products and faster onboarding.
woman cellphone
Ben Kartzman
14 Mar 2023

How smart use of data is driving digital effectiveness

We’ll see more customization of advertising designed to build trust and boost retention.
Man with laptop
Alok Choudhary
09 Mar 2023

Media is fragmenting—AI can help brands keep it together

Marketers need new tools in contending with the future of fragmentation and complexity.
ChatGPT
Aaron Goldman
24 Feb 2023

ChatGPT for marketers ­– replacement or ren-AI-ssance?

Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
Social video
Ben Kartzman
21 Feb 2023

This time, it’s personal: How social advertising will evolve in 2023

Social video is likely to be the battleground on which brands fight for consumer attention.
football field
Aaron Goldman
07 Feb 2023

5 key advertising trends around 2023’s big game

Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
TV
Grant Parker
01 Feb 2023

Dynamic creative versioning tech can take streaming to the next level

Time to balance the tension between the need for scale and the need for better targeting.

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