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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

Juneteenth freedom day
Bill Wise
17 Jun 2020

A message on Juneteeth and Friday closure

CEO Bill Wise announces Juneteeth company closure and commitments to inclusivity and understanding.
Guy on three different devices
Fraser Woollard
16 Jun 2020

The 2020 upfronts will require a different kind of playbook

TV buyers and sellers are facing the most unpredictable upfronts season yet - fast and flexible is the only choice.
Woman shopping in mask
Fraser Woollard
29 May 2020

Acceleration of change - COVID-19'S lasting effect on the upfronts

Turmoil during 2020 upfronts season saw an acceleration of trends already in motion and an opportunity to lean into their benefits.
Man on phone
Ramsey McGrory
14 May 2020

Advertising as a media supply chain: three critical areas of improvement

Supply chain transparency requires connecting key data points to measure investment at scale.
Cordie DePascale
28 Apr 2020

Connect guest blog: PremiumMedia 360

How well you fare in a crisis – including this one – depends largely on how easily you can switch gears.
People in masks on devices
Andy Jacobson
08 Apr 2020

COVID-19 marketer reactions

COVID-19 has re-shaped marketing - here are four strategic shifts taking hold throughout the pandemic.
Mediaocean Marketing
25 Mar 2020

Special report: COVID-19's short and long-term impacts on media

Alan Lemery, VP, Data Science and Product, explores both short-term and long-term changes to marketing plans.
People at work
Michael Mandel
05 Feb 2020

Five easy ways to establish a change culture

If you're willing to invest in technology, it's only logical to embrace a change culture - learn how we did just that in 5 easy steps.
Data
Bill Wise
03 Dec 2019

5 trends that threaten the Facebook-Google duopoly in digital advertising

If history teaches us anything about monopolies, duopolies or defined industry hierarchy, it’s this: nothing lasts forever.

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