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AI and banking dominated most of the conversations during the festival's Interactive stretch.
Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
Gain a deeper understanding of generative AI with a firsthand experience via ChatGPT.
AKA an overarching summary of the most important takeaways spanning our entire program during CES.
Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
