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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

Simon Thorne
31 Mar 2025

The Google Antitrust Trial: Implications for the advertising industry

Read as Simon Thorne, Managing Director, Innovid, discusses the recent antitrust ruling against Google and its implications.
Digiday
28 Mar 2025

"This Could Have Been an Email #TACHBAE" campaign selected as finalist for Digiday's Media Buying & Planning Awards

Our TACHBAE campaign was nominated for "B2B Media Campaign of the Year", exploring how to drive audience engagement through creative means.
TVREV
20 Mar 2025

Laying The Tracks For TV’s Future: Bill Wise On The Rise Of Mediaocean + Innovid

An interview with TVREV & CEO Bill Wise to discuss the thinking behind the acquisition & what the industry can expect.
AdTechGod
19 Mar 2025

AdTech God Podcast: "The Refresh"—Grant Parker on the New Innovid & Mediaocean Merger

In this episode, AdTechGod joins Grant Parker to dive into the strategy behind the Innovid brand launch.
Mumbrella
18 Mar 2025

Mediaocean reveals name of ‘its global ad tech business’

Read more coverage on our announcement of Mediaocean's new ad tech business brand identity, Innovid.
Beet.TV
18 Mar 2025

With Flashtalking Merger, Innovid Rebrand Signals New Approach to Independent Ad-Serving

A behind-the-scenes interview with Aaron Goldman on the thought process behind selecting the brand identity "Innovid".
Marketing Beat
18 Mar 2025

Mediaocean announces name of unified global ad tech firm

Read more on Mediaocean’s unified global ad tech firm's new brand identity: Innovid.
MarTech Series
17 Mar 2025

Mediaocean Unveils Innovid as Unified Brand for Global Ad Tech Business

Learn more about Innovid becoming the official name for Mediaocean's global ad tech business.
Advanced Television
17 Mar 2025

Mediaocean confirms Innovid name for ad tech business

Mediaocean has announced that Innovid is the official name for its global ad tech business.

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