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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

GDPR monster
Digiday
25 May 2023

GDPR's double-edged impact on the ad market

Ben Kartzman on the importance of giving people a choice over how their data is shared.
audience data
MediaPost
24 May 2023

Mediaocean, Epsilon partner to help advertisers reach audience segments

Ramsey McGrory on the strategic partnership, initial integration, and future plans.
EDPB
AiT Analyst
22 May 2023

EDPB imposes blockade on Facebook

Ben Kartzman on the importance for brands of developing first-party data by building direct relationships with customers.
couple watching TV
MarketWatch
15 May 2023

Streaming nirvana is about to become more expensive and offer less content

Aaron Goldman suggests a way platforms can better monetize without significant outlays for new content.
Insider
12 May 2023

Elon Musk's pick for Twitter CEO may be the win he needs

Aaron Goldman on the welcome news for Twitter and the advertising community.
Top Workplaces 2023
amNY
11 May 2023

The best midsize businesses in NYC in 2023 Top Workplaces program

Employees at great businesses across New York City gave high marks to a select few, including Mediaocean.
Remote control and tv
AdExchanger
26 Apr 2023

TV measurement vs. TV currency

Ramsey McGrory on the new importance of currency as the tip of the measurement iceberg.
Aaron Goldman
MediaPost
19 Apr 2023

Search and ChatGPT: You still can't get there from here

Back in '10, Gord and Aaron Goldman made prescient predictions about search and generative AI.
omnichannel readiness
skai
18 Apr 2023

Rating the industry's omnichannel maturity

Authorities including CMO Aaron Goldman grade the industry on omnichannel sophistication.

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