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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

The Drum
24 Jan 2025

What will it take for CTV ad spend to overtake Linear?

Spoiler alert from CMO Aaron Goldman: it’s about money spent, not time spent.
WorkLife
15 Jan 2025

Financial Times, Taboola and Upwork are among this year’s WorkLife Awards finalists

Nicole Brown is one of the finalists for the People/HR Leader of the Year.
Mobile Marketing Reads
14 Jan 2025

Generative AI and Automation Redefine Advertising Strategies in 2025

Read more insights from Mediaocean’s latest 2025 H1 Advertising Outlook Report.
MediaPost
08 Jan 2025

Comcast, Mediaocean Extend Creative, Media Management Partnership

Comcast Technology Solutions has extended its partnership with Mediaocean.
Cablefax
08 Jan 2025

CTS, Mediaocean Commit to Integration

The new integration allows agencies & brands to manage creative in CTS’ AdFusion platform.
Broadband TV News
08 Jan 2025

Comcast Technology Solutions integrate with Mediaocean advertising solutions

Comcast Technology Solutions (CTS) will further integrate its technologies with Mediaocean.
Rachel Lyall
07 Jan 2025

Have we reached peak Christmas advertising? The evolution of festive campaigns

Mediaocean sheds light on how brands can navigate evolving holiday advertising trends.
Asaf Greiner
07 Jan 2025

From Risk Avoidance To Value Creation: A Paradigm Shift In CTV Ad Verification

Verification is becoming a strategic tool for meaningful engagement and growth.
Adweek
20 Dec 2024

Ad tech’s New Year’s Resolutions: Finally Quit the Cookie, Measure CTV, and Bring Some Positivity

Learn how Bill Wise, CEO of Mediaocean, and other Ad Tech executives are approaching the new year.

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