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The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.
TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.
Mediaocean switched private equity owners as it invests in the integrations of Flashtalking and 4C and sets its sights on cross-platform measurement.
AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates.
The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.
With much of the $664 billion advertising market in flux, there’s a renewed focus on omnichannel platforms that use integrated workflows to improve efficiencies and reduce redundant work.
