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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

Remote control and tv
Lance Neuhauser
02 Jun 2021

Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review

MO President Lance Neuhauser asked 7 ad execs to vote thumbs up or down on statements about the 2021-22 Upfront process (and the insights flowed).
Anupam Gupta
26 May 2021

Navigating the Omnichannel World

Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world, noting the rise of closed ecosystems by different content providers and platforms.
water drop
Stephanie Dorman
26 May 2021

L&D Transformation Podcast

Chief People Officer, Stephanie Dorman, joins Jack Gottlieb to discuss how Learning & Development leaders can drive change within their organizations.
Lance Neuhauser
Advanced Television
21 May 2021

Lance Neuhauser on Advanced Television

Lance Neuhauser talks about Mediaocean's mission critical software proposition and what it means by 'omnichannel advertising'.
Woman on computer
Internet Retailing
19 May 2021

Pinterest trials live streaming events from within its app

Pinterest adds live streaming tutorials to its app as it continues it rapid up-take of video engagement.
bubbles in the ocean
Michael Bürgi
11 May 2021

Media buying briefing: attention metrics vie for the industry’s, well, attention. Will it take root?

Digiday compiles data from research and measurement firms. highlighting Mediaocean advertiser data spend across Amazon, Facebook, Instagram, Linkedin, Pinterest, Snap, and Twitter.
abstract water
Lara O'Reilly
11 May 2021

Apple just made a major hire on its ad-platforms team, and it's the latest sign of the company's growing advertising ambitions

CEO Bill Wise comments on Apple's latest hire and approach to digital advertising.
abstract water
Terence Kawaja
11 May 2021

Prepare for the mother of all M&A booms

Luma Partners CEO Terence Kawaja comments on M&A trends, highlighting major investments in adtech such as the Vista Private Equity and Mediaocean acquisition.
abstract data
Andy Plesser
10 May 2021

Innovation, determination and a business class upgrade

President Lance Neuhauser joins BeetTV President 's Andy Plesser on BeetCast - tune in as the pair cover the naming of 4C, music education, omnichannel marketing, innovation, and more.

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