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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

Megan Graham
04 Feb 2021

Super Bowl will welcome some new advertisers that had a great year during Covid pandemic

CEO Bill Wise speaks to Budweiser buzz and how the brand is executing an omnichannel campaign without a Super Bowl ad.
abstract data
Kaya Ismail
03 Feb 2021

How Amazon's just walk out tech will change shopping

Mediaocean CMO Aaron Goldman speaks to on Amazon Go's Just Walk Out technology and how it extends beyond bricks-and-mortar.
abstract data
Josh Sternberg
01 Feb 2021

Is advertising in the Super Bowl worth it?

Mediaocean analyzed TV social lift* over the past month for 38 brands who ran Super Bowl last year or are scheduled for this year’s game. CMO Aaron Goldman dives into the data and whether or not advertising in the Super Bowl is
worth it.
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Robin Langford
29 Jan 2021

Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertainty’

CMO Aaron Goldman speaks to Facebook's Q4 and what's on the horizon as the worlds of social and commerce collide.
water drop
Karlene Lukovitz
23 Dec 2020

2021 promises a fast start, data transformation, AI, more work on standardized measurement

CEO Bill Wise speaks to the rise of streaming providers and how broadcasters can best prepare for the converged world.
abstract data
Cynopsis Media
17 Dec 2020

The pot of gold at the end of the pandemic

President Lance Neuhauser and other industry leaders comment on the trends of multichannel convergence heading into 2021.
rushing water
Tipser
01 Dec 2020

E-commerce is about convenience in the experience era

CMO Aaron Goldman highlights the evolution of online behavior and need for shoppable content as the holiday season approaches.
abstract water
Tipser
30 Nov 2020

The pandemic has forced consumers to become more flexible: The shift to content commerce

CMO Aaron Goldman on shoppable content and the evolution of online behavior, "brands and publishers need to adapt accordingly."
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Allison Schiff
25 Nov 2020

Facebook CPMs will be higher than ever this holiday season

CMO Aaron Goldman comments on the shift to digital shopping and the importance of a frictionless experience this holiday season.

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