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CMO Aaron Goldman compares Mediaocean social lift data between brands who bought spots, and brands who opted out of Super Bowl LV.
Mediaocean CMO Aaron Goldman speaks to on Amazon Go's Just Walk Out technology and how it extends beyond bricks-and-mortar.
Mediaocean analyzed TV social lift* over the past month for 38 brands who ran Super Bowl last year or are scheduled for this year’s game. CMO Aaron Goldman dives into the data and whether or not advertising in the Super Bowl is
worth it.
worth it.
President Lance Neuhauser and other industry leaders comment on the trends of multichannel convergence heading into 2021.
CMO Aaron Goldman highlights the evolution of online behavior and need for shoppable content as the holiday season approaches.
