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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

EMARKETER
01 Nov 2024

Web publishers can no longer rely on robust growth in nonvideo programmatic digital display

Read Aaron Goldman, CMO of Mediaocean's thoughts on how nonvideo’s share of programmatic display will continue to erode.
 Ramsey McGrory
14 Oct 2024

How Brand and Performance are Converging in Modern Media

Read as Ramsey McGrory explains how brand and performance are converging in modern media.
Tech Ascension Awards
09 Oct 2024

Tech Ascension Awards Announces 2024 Leadership Winners

CEO, Bill Wise, is awarded CEO of the Year by the Tech Ascension Awards.
Street Fight
01 Oct 2024

Automotive Advertisers Set Sights on CTV

Read as Ahed Nakad Jendza, SVP, Industry Sales Lead shares her H2 2024 Automotive Market Report insights.
Street Fight
25 Sep 2024

Pharma, Healthcare Brands Optimistic about Tech and Its Impact on Media Spending

Get exclusive commentary from our CMO, Aaron Goldman, on our H2 Pharmaceutical and Healthcare Market Report.
The Drum
20 Sep 2024

From Diwali to Christmas: how should advertisers celebrate key cultural moments?

Read as Rachel Lyall, director of marketing EMEA & APAC at Mediaocean, shares her advice to maximize holiday campaign impact.
MediaWeek
11 Sep 2024

Foxtel Media integrates Kantar Media viewing data into Mediaocean platform

Read about how Foxtel Media is integrating Kantar Media viewing data into our ad infra platform.
The Drum
11 Sep 2024

Newly merged Paramount could see tech innovation & ad overhaul under Ellison leadership

Read as CMO Aaron Goldman weighs in on the impact of Paramount SkyDance merger and the potential for new advertising and media formats.
Paleo Ad Tech
03 Sep 2024

Ramsey McGrory – DoubleClick to Mediaocean via Right Media

Listen as Ramsey McGrory traces the path to Mediaocean on this podcast interview with Martin Kihn.

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