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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

eMarkerter
30 Aug 2024

CTV tools helping marketers create, target, and drive conversions

Read about key insights on the most important consumer technology and media trend marketers are watching for H2 2024 according to our recent report.
Campaign Asia
27 Aug 2024

CTV outpaces AI on marketers' list of consumer trends to watch

Read about what consumer trends to watch for in H2 based on research from our 2024 H2 Market Report.
MarTech Edge
23 Aug 2024

Mediaocean's 2024 H2 Market Report Reveals Top Trends in Advertising

Omnichannel advertising and multi-ID approaches drive industry momentum.
StreetFight
23 Aug 2024

Survey: CTV Is the Channel to Watch for Advertising Dollars

The shift of advertising budgets from linear TV to CTV reflects the most significant consumer behavior this year.
WARC
21 Aug 2024

Marketers’ top consumer focus is connected TV, finds research

Learn about the most important consumer trends to look for in H2 by reading insights on our report.
NewDigitalAge
21 Aug 2024

Mediaocean research points to performance media surge in H2 2024

Learn about key findings from our 2024 H2 Market Report.
MarketingDive
21 Aug 2024

Marketers’ ad spend to grow in H2 led by social media and display, report finds

Learn how advertisers are set to maintain/boost their budgets, according to our latest findings.
Advanced Television
14 Aug 2024

Survey: 66% marketers plan to increase social media spend

Take a first look at insights from Mediaocean's H2 2024 Advertising Outlook Report.
The Drum
08 Jul 2024

Skydance merger will ‘inject new life’ into Paramount as streaming wars heat up, pros say

Aaron Goldman, Chief Marketing Officer, opines on a future where ad-supported streaming thrives.

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