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Insights

Featured

Innovid
18 Jul 2025

CTV By the Numbers: Growth, Gaps, and What Marketers Can't Ignore (Infographic)

Data from Mediaocean’s H2 Market Report & Innovid’s 2025 Benchmarks reveals what marketers want most in H2 2025.
Innovid
Marketecture
14 Jul 2025

Podcast: Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure

Ramsey McGrory joins Ari Paparo to discuss how Mediaocean is evolving its platform.
Innovid Team
13 Jun 2025

Unlocking Greater Performance: Innovid x Meta

Read about how Innovid solutions support Meta’s advancements within our own Social Ads Management platform.
Innovid

Most recent

Mediaocean Team
08 Jan 2025

New Mediaocean Report Reveals 2025 Advertising Trends: Generative AI and Automation Lead Marketing Evolution

Insights from nearly 700 marketing professionals underscore consumer and media tech shifts as advertisers prioritize digital channels.
Mediaocean Team
08 Jan 2025

Comcast Technology Solutions and Mediaocean Deepen Partnership, Delivering an Industry-First Bi-Directional Integration

Agencies & Advertisers to Gain Unprecedented Control and Efficiency in TV Creative Ad Management.
Flashtalking Team
07 Jan 2025

Flashtalking by Mediaocean Integrates LiveRamp’s RampID to Power Personalization and Performance without Cookies

Flashtalking becomes the first ad serving platform to leverage RampID for advanced creative optimization, cross-device measurement, and secure ad performance.
Mediaocean Certified Service Partners
Mediaocean Team
02 Dec 2024

Mediaocean Launches Certified Service Partner Program with Interpublic, Omnicom, and WPP

New CSP program enables participants to integrate and offer the company’s market leading ad tech solutions
Mediaocean Team
21 Nov 2024

Mediaocean to Acquire Innovid (NYSE:CTV)

Innovid will Merge with Flashtalking by Mediaocean to create a premier independent, omnichannel ad tech platform
Mediaocean Team
19 Nov 2024

New Mediaocean Survey Affirms Resounding Call for Paradigm Shift in Ad Verification to Foster Trust and Drive Positive Value Creation in the Advertising Ecosystem

Marketer feedback points to dissatisfaction with current "negative" verification model.
Flashtalking Team
15 Oct 2024

Flashtalking Named a Leader for Creative Advertising Technology in New Analyst Report and Ranked #1 by Enterprise Customers on G2

Flashtalking Creative Ad Tech recognized separately by independent research firm and trusted software marketplace
Mediaocean Team
19 Aug 2024

New Mediaocean Research Shows Performance Media Surge as CTV Overtakes AI in 2024 H2 Marketing Trends

Omnichannel advertising and multi-ID approaches drive industry momentum
Flashtalking Team
01 Aug 2024

Flashtalking Social, powered by Hypermode™, Revolutionizes Cross-Publisher Campaign Management for Marketers

This innovative solution is proven to streamline and optimize workflow across multiple social platforms.

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