Earlier this month at The Mirage in Las Vegas, Mediaocean President John Nardone was honored with the Outstanding Leadership Award during the advertising industry’s Marketing 2.0 Conference.
The conference unites media and advertising executives for the purpose of discussing current industry challenges and brainstorming innovative new ad tech solutions. Some of the brightest minds from all over the world gather to deliberate on the future of marketing. A portion of the agenda is dedicated to bestowing acclaim on the industry’s foremost leaders, innovators, senior marketers, brand strategists, digital executives, and advertisers.
As the conference makes known, the ad industry is largely responsible for sustaining the global consumer economy, resulting in business expansions, job creations, and economic growth. Given that ads are at the core of every profitable business, many luminaries – John included – have directed their efforts towards driving growth in our industry.
In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry. He's a first-generation ad tech pioneer and served as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he's earned recognition for his ground-breaking work at Pepsi, Modem Media, and Marketing Management Analytics. At MMA, he had a hand in establishing marketing mix modeling, illustrating his long-standing advocacy for marketing accountability. As CEO of [x+1], John helped transform that business into a top-rated data management platform.
At Mediaocean, following the acquisition of Flashtalking, where he was CEO, John serves as President and oversees the product and engineering teams across the company as stewards for our innovation agenda.
When we asked John for his comments on this award, here is what he had to say: “You can’t be a great leader without a great team to lead. I’m very appreciative of the talented teams I’ve led throughout my career, especially at Flashtalking and now here at Mediaocean.”