Skip to main content Skip to main content
Mediaocean Logo
Mediaocean logo
Search
Magnifying glass
Company
Company
Diversity, equity, and inclusion
Careers
Newsroom
Contact
Platform
Platform
Ad Tech
Flashtalking by Mediaocean
Social (Scope/Flashtalking)
Ad Infrastructure
Buyer workflow (Prisma)
Plans (Lumina)
Media finance (Spectra & Ignitia)
Costs & Estimates (Aura)
Partner Network
Resources
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Contact Us
Log in to Mediaocean
Social ads (Scope)
Buyer workflow (Prisma)
Seller workflow (Prisma)
Estimates and costs (Aura)
Home
Company
Company
Mediaocean powers the future of the advertising ecosystem.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Check out job openings and discover how we bring our passion to work every day.
Newsroom
Read official press releases and announcements.
Contact
We want to hear from you!
Platform
Platform
The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
Ad Tech
Ad serving, creative personalization, and activation across digital, social, and CTV Flashtalking by MediaoceanSocial (Scope/Flashtalking)
Ad Infrastructure
Omnichannel planning, buying, and financial accounting at scale Buyer workflow (Prisma)Plans (Lumina)Media finance (Spectra & Ignitia)Estimates & Costs (Aura)
Partner Network
Direct, in-platform access to trusted providers across the media ecosystem
Resources
Resources
Thought leadership, industry insights, reports and more covering all things omnichannel advertising
Events
Upcoming webinars and events as well as past recordings
Articles
Industry publications featuring bylines from Mediaocean leaders
Insights
Updates, blog posts, and other tidbits from our team
Reports
White papers and industry reports covering the latest trends
Case studies
Impactful results from clients leveraging our platform
Press coverage
Industry publications featuring Mediaocean and our leaders
Support & education
Contact us
TikTok
TikTok
  • Mediaocean joins the TikTok Marketing Partner Program as a badged partner

    Mediaocean Team
    16 Jun 2022
    Mediaocean Team
    16 Jun 2022
    New integration and solutions bring self-service ad creation, management, and optimization to TikTok.
TikTok

NEW YORK, June 16, 2022 (GLOBE NEWSWIRE) – Mediaocean, the mission-critical platform for omnichannel advertising, announced today that it officially joined the TikTok Marketing Partner Program as a badged partner. Mediaocean first announced its partnership with TikTok in September of 2021 and now offers self-service functionality to create, manage, and optimize ad campaigns on TikTok. With one billion people around the world using the TikTok platform, it has become a critical component of marketing strategies for brands and their agency partners. 

With the latest product release, Mediaocean Social Ads (Scope) clients can now automate the delivery of reporting and manage ad campaigns across TikTok. The addition of TikTok provides clients with industry-leading tools to manage Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn and Pinterest through a common interface. Brands and agencies can accelerate their campaigns with even more intuitive workflows and automation, adding an advanced level of control to maximize paid social efficiency. Advertisers can discover, activate, and scale first-party audiences using Scope’s full audience suite of capabilities while incorporating source-of-truth measurement data to uncover and accelerate true business outcomes.

“This expansion puts us one step ahead of other platforms that are just beginning to leverage tools and services to scale with TikTok advertising,” said John Nardone, President of Mediaocean. “Mediaocean clients have enjoyed strong outcomes by leveraging the capabilities we first introduced last year, and we are excited to offer an even greater depth of support to execute self-service ad campaigns on TikTok alongside other platforms.”

Mediaocean Social Ads (Scope) clients will benefit from a number of new features:

  • Build creative templates ahead of time with campaign drafts for quick content creation.
  • Leverage existing content and amplify performance through an enhanced experience with Spark Ads to streamline processes.
  • Seamlessly toggle between campaigns on different publishers for multiple accounts all in the same view.
  • Keep teams aligned on KPIs with custom reporting templates.

"Through TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “We're thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok. We can’t wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community." 

Mediaocean serves as an independent, media-neutral player in the ad tech ecosystem, providing control and trust for brands, agencies, media suppliers, technology partners, and data providers. Mediaocean was recently recognized by the 2022 Gartner® Peer Insights™ ‘Voice of the Customer’’ Ad Tech report with the Customers Choice distinction, and ranks as a G2 Social Media Advertising Leader for the spring of 2022.

Visit Mediaocean.com/TikTok for more information.

About Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Mediaocean employs 1,700 staff across 30 global offices and supports over 100,000 people using its products. Visit mediaocean.com for more information.

Media Contact
David Berkowitz
SVP, Corporate Marketing & Communications
dberkowitz@mediaocean.com

Press releases
TikTok

Sign up for our email list

SUBSCRIBE
Company
DE&I
Newsroom
Careers
Contact us
Platform
Ad Infrastructure
Ad Tech
Partner Network
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Company   
Company
DE&I
Newsroom
Careers
Contact us
Platform   
Platform
Ad Infrastructure
Ad Tech
Partner Network
Resources   
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Facebook Icon
Instagram Icon
LinkedIn Icon
Twitter Icon
TikTok Icon
Privacy policy
Cookies policy
Terms of use
Do not sell my personal information
©2023 Mediaocean