Skip to main content Skip to main content
Mediaocean Logo
Mediaocean logo
Search
Magnifying glass
Company
Company
Diversity, equity, and inclusion
Careers
Newsroom
Contact
Platform
Platform
Ad Tech
Flashtalking by Mediaocean
Social (Scope/Flashtalking)
Ad Infrastructure
Buyer workflow (Prisma)
Plans (Lumina)
Media finance (Spectra & Ignitia)
Costs & Estimates (Aura)
Partner Network
Resources
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Contact Us
Log in to Mediaocean
Social ads (Scope)
Buyer workflow (Prisma)
Seller workflow (Prisma)
Estimates and costs (Aura)
Home
Company
Company
Mediaocean powers the future of the advertising ecosystem.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Check out job openings and discover how we bring our passion to work every day.
Newsroom
Read official press releases and announcements.
Contact
We want to hear from you!
Platform
Platform
The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
Ad Tech
Ad serving, creative personalization, and activation across digital, social, and CTV Flashtalking by MediaoceanSocial (Scope/Flashtalking)
Ad Infrastructure
Omnichannel planning, buying, and financial accounting at scale Buyer workflow (Prisma)Plans (Lumina)Media finance (Spectra & Ignitia)Estimates & Costs (Aura)
Partner Network
Direct, in-platform access to trusted providers across the media ecosystem
Resources
Resources
Thought leadership, industry insights, reports and more covering all things omnichannel advertising
Events
Upcoming webinars and events as well as past recordings
Articles
Industry publications featuring bylines from Mediaocean leaders
Insights
Updates, blog posts, and other tidbits from our team
Reports
White papers and industry reports covering the latest trends
Case studies
Impactful results from clients leveraging our platform
Press coverage
Industry publications featuring Mediaocean and our leaders
Support & education
Contact us
social ads
social ads
  • Mediaocean launches new creative solutions for social media personalization and performance  

    Mediaocean Team
    08 Feb 2022
    Mediaocean Team
    08 Feb 2022
    New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.
social ads

NEW YORK, NEW YORK, February 8, 2022 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, has announced new creative solutions for paid social media to accelerate and improve both the scale of creative production and overall campaign performance.

Following the acquisition of Flashtalking in 2021, Mediaocean has combined the power of Scope by 4C and Flashtalking’s best-in-class solutions for creative automation and reporting. The new solutions provide brands and agencies with a flexible set of tools for every step of a social media campaign. 

This expansion of Mediaocean’s platform includes omnichannel scaled creative production, automated ad personalization, cross-platform social media campaign management, centralized reporting, and optimization. This combination of functionality is unique to Mediaocean and contributes to streamlining workflow and amplifying performance. With social media ad spend expected to reach $177 billion by the end of the year, activating across the wide network of social media platforms and channels has been a long-standing challenge for brands and agencies.

Mediaocean’s new scaled creative production allows automated variations through composite design and bulk templates, creating a single workflow to build across platforms. Through the platform’s centralized digital asset library, users can easily and rapidly produce thousands of personalized social media ads in minutes. New dynamic templates automate in-market content and optimize a brand’s creative to each social media platform’s specifications and algorithms. 

“Automated creative personalization not only preserves key branding and campaign messaging across the ever-expanding network of social media platforms, but also frees up our team to focus on our key strengths – consumer insight and marketing strategy,” said Shamsul Chowdhury, VP Paid Social, at Jellyfish. “This constant tug-of-war around social media creative formatting and execution shouldn’t be where agencies spend their time, and automating this process allows us to deliver much stronger performance for our clients.”

“Consumers today expect and are accustomed to receiving relevant and personalized experiences across channels, so brands must meet that expectation inside and outside walled gardens, nimbly and at scale,” said Mediaocean President, John Nardone. “Our platform unites several best of breed capabilities to uniquely deliver that value proposition for brands and their agency partners.”

Customers using Mediaocean’s social solutions have seen greater workflow efficiencies and increased campaign performance. Highlights include:

  • 22+ hours per week saved on optimizations
  • 2+ days per month saved on creative production workflow
  • 367% higher conversion rate with rules-based automation
  • 50% higher increase in ROI with personalized creative
  • 54% lower cost per acquisition on B2B lead generation 

Visit www.mediaocean.com/social for more information on Mediaocean’s social media solutions.

About Mediaocean

Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Mediaocean employs 1,500 staff across 30 global offices and supports over 100,000 people using its products. Visit www.mediaocean.com for more information.

Press releases
Social Ads

Sign up for our email list

SUBSCRIBE
Company
DE&I
Newsroom
Careers
Contact us
Platform
Ad Infrastructure
Ad Tech
Partner Network
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Company   
Company
DE&I
Newsroom
Careers
Contact us
Platform   
Platform
Ad Infrastructure
Ad Tech
Partner Network
Resources   
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Facebook Icon
Instagram Icon
LinkedIn Icon
Twitter Icon
TikTok Icon
Privacy policy
Cookies policy
Terms of use
Do not sell my personal information
©2023 Mediaocean