Here at Mediaocean, we believe in a future for advertising where “programmatic” is more than a media type - it’s a mindset. It’s automated, iterative, integrated converged media planning, buying and measurement, all infused with data. We have a track record of leading the industry in that charge, all while helping top agencies and marketing teams transform across media channels.
That’s why we are so very proud that Mediaocean was awarded a spot on AdExchanger’s 2022 Top 50 Programmatic Power Players List. AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies. Ours rose to the top from among hundreds of global submissions.
This achievement is the result of the collective vision and commitment our team members have to developing innovative technology for our customer base. Mediaocean has made several significant expansions to the company’s tech stack in recent years to support that mission. In 2021, Mediaocean acquired Flashtalking, the largest independent ad services company, and its Video+ solutions, in order to fully support video-first and omnichannel brand advertisers.
Another major highlight for the team, earlier in 2021, that we highlighted in our submission was the acquisition of 4C, which has supported Mediaocean’s unified omnichannel architecture. It ranks as one of the most consequential developments answering to and supporting the advertisers’ ambitions to hold a single source of truth for media investments.
In June 2022, we announced the acquisition of Drishyam AI, a software company that automates the process of identifying the content of ads, interpreting their meaning, and optimizing them at scale. We are unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within our Flashtalking by Mediaocean offering.
This prestigious new honor comes on the heels of several other notable recognitions including the 2022 Gartner® Peer Insights™ ‘Voice of the Customer’’ Ad Tech report with the Customers Choice distinction, as well as the G2 Cross-Channel Advertising Leader for the spring of 2022.
We look forward to continuing to provide the foundational infrastructure, workflow, and key applications advertisers need, and to our continued evolution as a company. We thank AdExchanger’s judges for this especially meaningful honor as we keep our eyes on the horizon and keep out in front to serve our clients.