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Mediaocean Launches New Audience Reach Capabilities to Enhance Omnichannel Advertising
 

First-to-Market Solution for Linear TV Allows Advertisers to Reach Deduplicated Audiences on CTV and Social Channels

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Mediaocean launches new tools for local TV planning and optimization
 

Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies

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AdExchanger: Merger! Mediabank and Donovan Data Systems become MediaOcean
September 26, 2011
 
Paid Content: Mediabank merges with Donovan; combined company called ‘MediaOcean’
September 26, 2011
 
MediaPost: Rivals Donovan and MediaBank merge to form ‘MediaOcean,’ will develop new ‘OS’ for Madison Avenue
September 26, 2011
 
Wall Street Journal: Rival ad-tech firms to become one
September 26, 2011
 

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