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WideOrbit and Mediaocean are partnering to automate the buying and selling of local broadcast ad spots, making it easier for media buyers to add local television inventory to brand campaigns.

Mediaocean, the foundational software provider for the advertising world, and IBM Blockchain, the leading enterprise blockchain provider, today announced at CES the go-live of the blockchain consortium pilot for the media supply chain. The blockchain solution is currently live with nearly two-dozen participants including brands, agencies, and technology partners.