Skip to main content Skip to main content
Mediaocean Logo
Mediaocean logo
Search
Magnifying glass
Company
Company
Diversity, equity, and inclusion
Careers
Newsroom
Contact
Platform
Platform
Ad Tech
Flashtalking by Mediaocean
Social (Scope/Flashtalking)
Ad Infrastructure
Buyer workflow (Prisma)
Plans (Lumina)
Media finance (Spectra & Ignitia)
Costs & Estimates (Aura)
Partner Network
Resources
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Contact Us
Log in to Mediaocean
Social ads (Scope)
Buyer workflow (Prisma)
Seller workflow (Prisma)
Estimates and costs (Aura)
Home
Company
Company
Mediaocean powers the future of the advertising ecosystem.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Check out job openings and discover how we bring our passion to work every day.
Newsroom
Read official press releases and announcements.
Contact
We want to hear from you!
Platform
Platform
The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
Ad Tech
Ad serving, creative personalization, and activation across digital, social, and CTV Flashtalking by MediaoceanSocial (Scope/Flashtalking)
Ad Infrastructure
Omnichannel planning, buying, and financial accounting at scale Buyer workflow (Prisma)Plans (Lumina)Media finance (Spectra & Ignitia)Estimates & Costs (Aura)
Partner Network
Direct, in-platform access to trusted providers across the media ecosystem
Resources
Resources
Thought leadership, industry insights, reports and more covering all things omnichannel advertising
Events
Upcoming webinars and events as well as past recordings
Articles
Industry publications featuring bylines from Mediaocean leaders
Insights
Updates, blog posts, and other tidbits from our team
Reports
White papers and industry reports covering the latest trends
Case studies
Impactful results from clients leveraging our platform
Press coverage
Industry publications featuring Mediaocean and our leaders
Support & education
Contact us
verification
verification
  • Mediaocean announces issuance of new U.S. patents for CTV fraud verification technology innovation

    Mediaocean Team
    02 Dec 2021
    Mediaocean Team
    02 Dec 2021
    Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.
verification

NEW YORK, Dec. 2, 2021 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced that the U.S. Patent and Trademark Office has issued the company a new patent.

Several other derivatives are expected to follow. This patent milestone not only further strengthens the company’s current intellectual property position and coverage for advanced verification products and solutions already in-market – but signals a paradigm shift that benefits the greater ad tech industry and all omnichannel marketers.

“Our innovations in the verification technology space allow the advertising industry to embrace a world where we shift from an auditing approach to a preemptive one,” said John Nardone, President at Mediaocean. “Going forward, we won’t just chase and penalize bad actors, or identify fraud or inventory which is non-safe or non-suitable after the fact, but we will weed it out before ads are served and put a premium on transparency at the root.”

The patented technology is being integrated into the Mediaocean platform following the Flashtalking acquisition. It was invented by Asaf Greiner, General Manager, Verification at Mediaocean, and Zac Sadan, GM, Verification Technology at Mediaocean, for Protected Media, which was acquired by Flashtalking in February 2021. Unlike ad verification solutions built solely for advertisers, this new technology alternative was built to have publishers integrate the tech and collect all of the data on their end. This allows the verification process to run long before an ad is served and does away with the negative aspects associated with auditing after the fact. By empowering publishers to exchange information for a new economical model, Mediaocean is enabling an evolved state to drive greater equilibrium between advertisers and publishers.

“Our patented solution is a publisher or broadcaster-side technology that verifies all transactions at the source, where they are originally created, and adds a digital signature to make the data tamper-proof and indisputable,” said Greiner. “The Mediaocean approach flips the paradigm of verification on its head to improve the advertising supply chain, ensure transparency, and ultimately provide the entire industry with trusted traffic.”

About Mediaocean

Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Mediaocean employs 1,500 staff across 30 global offices and supports over 100,000 people using its products. Visit mediaocean.com for more information.

Media contact

Aaron Goldman
CMO
press@mediaocean.com 

Press releases
CTV, Verification

Sign up for our email list

SUBSCRIBE
Company
DE&I
Newsroom
Careers
Contact us
Platform
Ad Infrastructure
Ad Tech
Partner Network
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Company   
Company
DE&I
Newsroom
Careers
Contact us
Platform   
Platform
Ad Infrastructure
Ad Tech
Partner Network
Resources   
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Facebook Icon
Instagram Icon
LinkedIn Icon
Twitter Icon
TikTok Icon
Privacy policy
Cookies policy
Terms of use
Do not sell my personal information
©2023 Mediaocean