Skip to main content Skip to main content
Mediaocean Logo
Mediaocean logo
Search
Magnifying glass
Company
Company
Diversity, equity, and inclusion
Careers
Newsroom
Contact
Platform
Platform
Intelligence
Global plans (Lumina)
Management
Buyer workflow (Prisma)
Social (Scope/Flashtalking)
Flashtalking by Mediaocean
Finance
Billing and payments (Spectra/Ignitia)
Partners
Resources
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Contact Us
Log in to Mediaocean
Social ads (Scope)
Buyer workflow (Prisma)
Seller workflow (Prisma)
Estimates and costs (Aura)
Home
Company
Company
Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Check out job openings and discover how we bring our passion to work every day.
Newsroom
Read official press releases and announcements.
Contact
We want to hear from you!
Platform
Platform
The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
Intelligence
Unified data across media types, channels, and vendors to extract actionable intelligence Plans (Lumina)
Management
End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it Buyer workflow (Prisma)Social (Scope/Flashtalking)Flashtalking by Mediaocean
Finance
Transparency and controls purpose-built for the advertising industry so you can streamline operations Billing and payments (Spectra/Ignitia)
Partners
Our partner network provides direct, in-platform access to trusted providers across the media ecosystem.
Resources
Resources
Thought leadership, industry insights, reports and more covering all things omnichannel advertising
Events
Upcoming webinars and events as well as past recordings
Articles
Industry publications featuring bylines from Mediaocean leaders
Insights
Updates, blog posts, and other tidbits from our team
Reports
White papers and industry reports covering the latest trends
Case studies
Impactful results from clients leveraging our platform
Press coverage
Industry publications featuring Mediaocean and our leaders
Support & education
Contact us
Father and daughter watching tv
Father and daughter watching tv
  • Reach planning and measurement across video channels

    Mediaocean Marketing
    02 Dec 2020
    Mediaocean Marketing
    02 Dec 2020
    TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.
Father and daughter watching tv

Mediaocean is excited to announce the release of Scope’s new cross-channel planning solution - TV Reach Extension. TV Reach Extension gives video advertisers the power to leverage unique audience intelligence to maximize reach and efficiency across TV, connected TV (CTV), and social channels. 

CTV viewership and providers are growing at explosive rates, solidifying CTV as a significant channel to reach consumers. As a result of this growth, buying ads and reaching consumers on CTV has become a critical part of the advertising funnel, with CTV ad spend predicted to be up 40% in 2021. With increased reach and advertising opportunity, tapping CTV audiences is more important than ever.   

When it comes to buying CTV, advertisers have a variety of options – from working directly with TV networks or streaming providers like Roku or Hulu to leveraging DSPs, to programmatically purchase streaming video alongside other online digital video campaigns. Each approach to buying CTV comes with pros and cons for accessing different inventory, managing frequency, and applying advanced targeting or measurement.  

 

Scope’s solution for CTV takes a different approach, providing tools for cross-channel video advertisers to de-duplicate video audiences across linear TV, CTV, and social channels. General release of TV Reach Extension in Scope includes support for uploading and analysis of linear TV plans, automated forecasting and campaign creation, and post-campaign reach reporting. 

Scope’s TV Reach Extension gives you the power to:

  • Uncover untapped audiences across CTV and digital environments as consumers speed up their shift from traditional TV. 
  • Avoid duplicated reach with the ability to plan CTV and social campaigns based on an audience you’re likely to miss with your linear TV plan. 
  • Understand audience reach delivered individually and jointly across TV and CTV to know which channels are working best for you. 
  • Increase efficiency, eliminate wasted impressions, and achieve optimal frequency across TV, CTV, and social. 

TV Reach Extension in Scope allows advertisers to connect the most impactful channels in a way no other platform can – through proprietary audience intelligence, a unique channel mix, and proven results.

Request your demo today to see the power of these new capabilities in action. 

Insights
Closed ecosystems, CTV

Sign up for our email list

SUBSCRIBE
Company
DE&I
Newsroom
Careers
Contact us
Platform
Intelligence
Management
Finance
Partners
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Company   
Company
DE&I
Newsroom
Careers
Contact us
Platform   
Platform
Intelligence
Management
Finance
Partners
Resources   
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Facebook Icon
Instagram Icon
LinkedIn Icon
Twitter Icon
TikTok Icon
Privacy policy
Cookies policy
Terms of use
Do not sell my personal information
©2022 Mediaocean