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What does it take to build a successful marketing career before 30—and what can the next generation teach us about the future of the industry?
In this episode of Unfiltered Under 30, host Claire Middleton sits down with GrapevineAI's Jenny Scheck to discuss career growth, creator marketing, performance UGC, AI, and leadership. Jenny shares how she built her career from her first job after college to leading four teams at Grapevine AI, and why developing transferable skills, ownership, and a growth mindset early in your career matters. The conversation explores how brands can use creator marketing and performance UGC to drive results, why audience understanding should come before choosing a creator or platform, and what authenticity really means in advertising. Jenny also discusses how AI is changing marketing and why companies should focus less on predicting the future and more on building agile teams with critical thinking, pattern recognition, curiosity, and adaptability.
In this episode, you'll learn:
- How to build valuable skills early in your marketing career
- Why audience comes before creator, platform, or story
- How performance UGC and social proof influence consumers
- What Gen Z really wants from the workplace
- How to build agile teams in an AI-driven industry
- Why marketers should prioritize learning and adaptability over rigid career paths
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