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Social advertising & short-form video will capture more year-over-year spend increases in '23 than any other channel.
Media buyers and other players are nervous in a way that could impact email marketing departments in 2023.
Social advertising (and short-form video in particular) will capture more year-over-year spend increases in 2023 than any other channel.
New report from Mediaocean shows there is increasing confidence in the potential for emerging technology solutions to support business objectives.
According to the experts, including our President John Nardone, every channel, tactic, and campaign should be scrutinised and optimised.
Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
Our CMO discusses “the four must haves” brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers.
One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other.
Already popular in the states, retailers and brands can use the event that lures the interest of shoppers to their advantage.
