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NBCU is building a more automated workflow by leaning into partnerships with Mediaocean and Salesforce.
For better media workflow, NBC says automated cross-platform RFPs will be done in partnership with Mediaocean and Salesforce.
At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack.
NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.
Media buyers will be able to access NBC linear and digital inventory, including Peacock inventory, with single RFPs via Mediaocean and Salesforce.
Richard Pacheco weighs in on one of the longest running debates in the industry, with strongly held beliefs on both sides.
Aaron Goldman on multi-screen interaction and the indispensable places for brands to engage consumers.
The global ad tech platform has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens.
