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Cross Screen Media announces partnership with Flashtalking by Mediaocean to enhance campaign planning and activation
The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.
Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.
As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.
Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.
CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.
It’s not just Nielsen getting dinged from all sides or the death of cookies. It’s the realization that so long as consumer privacy is kept front and center, there’s just so much more the industry can do with the data it collects.
At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."
A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."
