February 23, 2021 -- New York, NY -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced it was named a Customers’ Choice in the February 2021 Gartner Peer Insights ‘Voice of the Customer’: Ad Tech.
“”Gartner defines the ad tech market as the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid management, analysis, optimization and automation in terms of digital advertising.”” Mediaocean was recently named a Visionary in the Gartner “Magic Quadrant for Ad Tech” (September 2020) research report. The company believes this latest customer recognition reflects Mediaocean’s commitment to building a modern platform that allows marketers to orchestrate campaigns seamlessly across all channels, screens, and devices.
Peer Insights reviews are subject to a strict validation and moderation process to ensure authenticity. “To qualify for the Customers' Choice distinction, vendors must have a product that is listed in this market on Gartner Peer Insights, have their overall rating (out of five stars) above or equal to the mean rating for that market, and receive 50 or more eligible published customer reviews during the one-year submission period.” In the ad tech category, Mediaocean is one of three companies to receive Customers’ Choice distinction.
From the company’s perspective, this recognition from customers underscores Mediaocean’s exceptional product value and service across all areas of the business. With $150 billion in annual media spend managed through its software, Mediaocean provides full campaign support from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs over 1,200 people across 20 global offices and was recently ranked first in advertising technology for Ad Age’s Best Places to Work 2021.
“We are incredibly proud to be named a 2021 Gartner Peer Insights Customers’ Choice as it shows that our focus on our customers and their success is paying off,” said Bill Wise, CEO at Mediaocean. “To us, this recognition is a true vote of confidence in the Mediaocean platform and team, and we are grateful for the feedback our customers share with us on Gartner Peer Insights.”
Gartner Peer Insights Customers’ Choice constitutes the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of nor constitute an endorsement by Gartner or its affiliates.
*Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Mediaocean is the mission-critical platform for omnichannel advertising. With $150 billion in annual media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio. Visit www.mediaocean.com for more information.