Reports

01 May 2022
Download the guide: The importance of social personalization
Mediaocean Team
01 May 2022
It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
Get personal
14 Mar 2022
Forrester report: Now Tech: Advertising Platforms, Q1 2022
Forrester
14 Mar 2022
Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
Read the report
06 Jan 2022
2021 market report and 2022 outlook
Mediaocean Team
06 Jan 2022
In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.
Read the report
23 Nov 2021
Seven signs of the convergence
Mediaocean Team
23 Nov 2021
Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.
Read the report
28 Oct 2021
2021 Gartner® Magic Quadrant™ for Ad Tech Report
Mediaocean Team
28 Oct 2021
Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.
Read the report

Gartner

11 May 2022

Report: Gartner® Peer Insights ‘Voice of the Customer:’ Ad Tech

Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."

Reports

gartner

Mediaocean Team

01 May 2022

Download the guide: The importance of social personalization

It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.

Reports

Paid Social, Social Ads, Social Advertising

Forrester

14 Mar 2022

Forrester report: Now Tech: Advertising Platforms, Q1 2022

Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.

Reports

Ominchannel

Mediaocean Team

10 Jan 2022

CTV verification white paper

The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.

Reports

CTV

Mediaocean Team

06 Jan 2022

2021 market report and 2022 outlook

In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.

Reports

Omnichannel Imperative

Mediaocean Team

23 Nov 2021

Seven signs of the convergence

Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.

Reports

TV, CTV, Converged TV, Video

Mediaocean Team

28 Oct 2021

2021 Gartner® Magic Quadrant™ for Ad Tech Report

Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.

Reports

Mediaocean Team

19 Oct 2021

Cracking the code to reach professional audiences on LinkedIn

Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.

Reports

LinkedIn, Social Ads, Social Advertising

Mediaocean Team

23 Sep 2021

The big picture: The converged future of TV+video

Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video.

Reports

Flashtalking, CTV, Converged TV, TV, Video

Gartner

23 Aug 2021

Gartner hype cycle for digital advertising, 2021

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.

Reports

gartner, hype cycle, Digital Advertising

Mediaocean Team

26 Jul 2021

Summer of sport report

This summer, there are so many new opportunities for engaging sports fans at home through digital channels. An omnichannel approach combined with better instincts for reactive marketing greatly increase your odds of winning the season.

Reports

Ominchannel, Sports Marketing

Mediaocean Team

22 Apr 2021

Infographic: Closed ecosystems media spend vs. US event timeline

View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).

Reports

Closed ecosystems, Omnichannel, Media Management

Mediaocean Team

21 Apr 2021

Infographic: Closed ecosystems media spend vs. UK event timeline

View how the pandemic and UK's cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).

Reports

Closed ecosystems, Omnichannel, Media Management