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The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
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Reports

Generative AI Converged TV Market Report omnichannel social creative guide
Generative AI Converged TV Market Report omnichannel social creative guide
  • 23 Jan 2023

    Gartner's Innovation Insight for Generative AI

    Gartner
    23 Jan 2023
    Determine the business impact, benefits, and risks of generative AI.
    Access the report
  • 10 Jan 2023

    Report: The Future of TV Advertising

    Mediaocean Team
    10 Jan 2023
    See the future of Converged TV+Video with a focus on the next 12-18 months.
    Access the report
  • 07 Dec 2022

    2022 Market Report and 2023 Outlook

    Mediaocean Team
    07 Dec 2022
    Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year.
    Access the report
  • 06 Sep 2022

    Report: Omnichannel Video Creative Playbook

    Mediaocean Team
    06 Sep 2022
    The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.
    Get the playbook
  • 04 Aug 2022

    Social Creative Guide: Best practices and specs

    Mediaocean Team
    04 Aug 2022
    Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
    Get the guide
   
   
Generative AI Converged TV Market Report omnichannel social creative guide

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Generative AI
Gartner
23 Jan 2023

Gartner's Innovation Insight for Generative AI

Determine the business impact, benefits, and risks of generative AI.
logo
Reports
AI, ChatGPT
Converged TV
Mediaocean Team
10 Jan 2023

Report: The Future of TV Advertising

See the future of Converged TV+Video with a focus on the next 12-18 months.
logo
Reports
Converged TV, Video
Market Report
Mediaocean Team
07 Dec 2022

2022 Market Report and 2023 Outlook

Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year.
logo
Reports
2022 Market Report, 2023 Outlook
CPG Report
Mediaocean Team
26 Oct 2022

Report: The Digital Shelf for CPG Brands 2022

Investigate the growing importance of digital shelf management for CPG brands.
logo
Reports
CPG
omnichannel
Mediaocean Team
06 Sep 2022

Report: Omnichannel Video Creative Playbook

The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.
logo
Reports
Omnichannel, Video
Gartner
Gartner
23 Aug 2022

Gartner® Hype Cycle™ for digital advertising, 2022

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
logo
Reports
gartner, hype cycle, Digital Advertising
social creative guide
Mediaocean Team
04 Aug 2022

Social Creative Guide: Best practices and specs

Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
logo
Reports
Social media, Social Ads
market report
Mediaocean Team
01 Jun 2022

H1 2022 market report

Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
logo
Reports
cross-channel, Cross-Platform Solutions, Cookies
Gartner
Gartner
11 May 2022

Report: Gartner® Peer Insights ‘Voice of the Customer:’ Ad Tech

Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
logo
Reports
gartner
social guide
Mediaocean Team
01 May 2022

Download the guide: The importance of social personalization

It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
logo
Reports
Paid Social, Social Ads, Social Advertising
water
Forrester
14 Mar 2022

Forrester report: Now Tech: Advertising Platforms, Q1 2022

Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
logo
Reports
Ominchannel
CTV
Mediaocean Team
10 Jan 2022

CTV verification white paper

The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.
Reports
CTV
report
Mediaocean Team
06 Jan 2022

2021 market report and 2022 outlook

In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.
Reports
Omnichannel Imperative
sevensigns
Mediaocean Team
23 Nov 2021

Seven signs of the convergence

Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.
Reports
TV, CTV, Converged TV, Video
Mediaocean Team
28 Oct 2021

2021 Gartner® Magic Quadrant™ for Ad Tech Report

Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.
logo
Reports
code
Mediaocean Team
19 Oct 2021

Cracking the code to reach professional audiences on LinkedIn

Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
Reports
LinkedIn, Social Ads, Social Advertising
big picture
Mediaocean Team
23 Sep 2021

The big picture: The converged future of TV+video

Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video.
Reports
Flashtalking, CTV, Converged TV, TV, Video
Gartner
23 Aug 2021

Gartner hype cycle for digital advertising, 2021

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
Reports
gartner, hype cycle, Digital Advertising
swimmer
Mediaocean Team
26 Jul 2021

Summer of sport report

This summer, there are so many new opportunities for engaging sports fans at home through digital channels. An omnichannel approach combined with better instincts for reactive marketing greatly increase your odds of winning the season.
Reports
Ominchannel, Sports Marketing
Mediaocean Team
21 Apr 2021

Infographic: Closed ecosystems media spend vs. US event timeline

View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
Reports
Closed ecosystems, Omnichannel, Media Management
Mediaocean Team
21 Apr 2021

Infographic: Closed ecosystems media spend vs. UK event timeline

View how the pandemic and UK's cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
Reports
Closed ecosystems, Omnichannel, Media Management
path by the water
Mediaocean Team
19 Mar 2021

The marketer's guide to omnichannel advertising

Learn what it takes to make omnichannel advertising a reality.
Reports
Omnichannel
Mediaocean Team
09 Mar 2021

Mediaocean recognized as a Gartner Peer Insights Customer’s Choice for Ad Tech

Mediaocean is one of three companies to receive the Customers’ Choice distinction in this report.
Reports
Ad tech
lightbulbs
Mediaocean Team
30 Sep 2020

Gartner names Mediaocean a Visionary

Mediaocean was named one of two Visionaries in the Gartner Magic Quadrant for Ad Tech
Reports
Ad tech
water
Mediaocean Team
30 Sep 2020

A modern system of record for omnichannel advertising

Systems of record must evolve beyond paying the bills to synthesizing data and helping marketers focus on strategic decision-making.
Reports
Omnichannel
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