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Reports

2023 Market Report Gartner Report Creative personalization myth busting guide SPARK Matrix CMO budget
2023 Market Report Gartner Report Creative personalization myth busting guide SPARK Matrix CMO budget
  • 31 May 2023

    2023 Mid-Year Advertising Outlook Report

    Mediaocean Team
    31 May 2023
    Survey synopsis features insights on marketing trends set to impact the second half of 2023 and early 2024.
    Access the report
  • 26 May 2023

    Gartner® Report: Market Guide for Ad Tech Platforms

    Gartner
    26 May 2023
    For digital marketers who need help evaluating advertising solutions to ensure effectiveness and ROI.
    Access the report
  • 08 May 2023

    Creative personalization: Myths vs. reality

    Mediaocean Team
    08 May 2023
    Steer clear of the myths about personalized creative and connect with consumers on a deeper level.
    Get the guide
  • 23 Apr 2023

    Report: SPARK Matrix™: AdTech Platform, 2023

    Quadrant Knowledge Solutions
    23 Apr 2023
    Mediaocean has secured Leader status for Technology Excellence and Customer Impact.
    Access the report
  • 23 Feb 2023

    Report: Give Your Media Analytics Strategy an Omnichannel Upgrade

    Forrester
    23 Feb 2023
    Embrace a customer-centric analytics equation to manage omnichannel media.
    Access the report
   
   
2023 Market Report Gartner Report Creative personalization myth busting guide SPARK Matrix CMO budget

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2023 Market Report
Mediaocean Team
31 May 2023

2023 Mid-Year Advertising Outlook Report

Survey synopsis features insights on marketing trends set to impact the second half of 2023 and early 2024.
logo
2023 Market Report
Gartner Report
Gartner
26 May 2023

Gartner® Report: Market Guide for Ad Tech Platforms

For digital marketers who need help evaluating advertising solutions to ensure effectiveness and ROI.
logo
market report
Creative personalization myth busting guide
Mediaocean Team
08 May 2023

Creative personalization: Myths vs. reality

Steer clear of the myths about personalized creative and connect with consumers on a deeper level.
logo
creative personalization
SPARK Matrix
Quadrant Knowledge Solutions
23 Apr 2023

Report: SPARK Matrix™: AdTech Platform, 2023

Mediaocean has secured Leader status for Technology Excellence and Customer Impact.
logo
Ad tech
CMO budget
Forrester
23 Feb 2023

Report: Give Your Media Analytics Strategy an Omnichannel Upgrade

Embrace a customer-centric analytics equation to manage omnichannel media.
logo
Omnichannel
Generative AI
Gartner
23 Jan 2023

Gartner's Innovation Insight for Generative AI

Determine the business impact, benefits, and risks of generative AI.
logo
AI, ChatGPT
Converged TV
Mediaocean Team
10 Jan 2023

Report: The Future of TV Advertising

See the future of Converged TV+Video with a focus on the next 12-18 months.
logo
Converged TV, Video
Market Report
Mediaocean Team
07 Dec 2022

2022 Market Report and 2023 Outlook

Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year.
logo
2022 Market Report, 2023 Outlook
CPG Report
Mediaocean Team
26 Oct 2022

Report: The Digital Shelf for CPG Brands 2022

Investigate the growing importance of digital shelf management for CPG brands.
logo
CPG
omnichannel
Mediaocean Team
06 Sep 2022

Report: Omnichannel Video Creative Playbook

The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.
logo
Omnichannel, Video
Gartner
Gartner
23 Aug 2022

Gartner® Hype Cycle™ for digital advertising, 2022

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
logo
gartner, hype cycle, Digital Advertising
social creative guide
Mediaocean Team
04 Aug 2022

Social Creative Guide: Best practices and specs

Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
logo
Social media, Social Ads
market report
Mediaocean Team
01 Jun 2022

H1 2022 market report

Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
logo
cross-channel, Cross-Platform Solutions, Cookies
Gartner
Gartner
11 May 2022

Report: Gartner® Peer Insights ‘Voice of the Customer:’ Ad Tech

Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
logo
gartner
social guide
Mediaocean Team
01 May 2022

Download the guide: The importance of social personalization

It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
logo
Paid Social, Social Ads, Social Advertising
water
Forrester
14 Mar 2022

Forrester report: Now Tech: Advertising Platforms, Q1 2022

Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
logo
Ominchannel
CTV
Mediaocean Team
10 Jan 2022

CTV verification white paper

The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.
CTV
report
Mediaocean Team
06 Jan 2022

2021 market report and 2022 outlook

In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.
Omnichannel Imperative
sevensigns
Mediaocean Team
23 Nov 2021

Seven signs of the convergence

Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.
TV, CTV, Converged TV, Video
Mediaocean Team
28 Oct 2021

2021 Gartner® Magic Quadrant™ for Ad Tech Report

Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.
logo
code
Mediaocean Team
19 Oct 2021

Cracking the code to reach professional audiences on LinkedIn

Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
LinkedIn, Social Ads, Social Advertising
big picture
Mediaocean Team
23 Sep 2021

The big picture: The converged future of TV+video

Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video.
Flashtalking, CTV, Converged TV, TV, Video
Gartner
23 Aug 2021

Gartner hype cycle for digital advertising, 2021

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
gartner, hype cycle, Digital Advertising
swimmer
Mediaocean Team
26 Jul 2021

Summer of sport report

This summer, there are so many new opportunities for engaging sports fans at home through digital channels. An omnichannel approach combined with better instincts for reactive marketing greatly increase your odds of winning the season.
Ominchannel, Sports Marketing
Mediaocean Team
21 Apr 2021

Infographic: Closed ecosystems media spend vs. US event timeline

View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
Closed ecosystems, Omnichannel, Media Management
Mediaocean Team
21 Apr 2021

Infographic: Closed ecosystems media spend vs. UK event timeline

View how the pandemic and UK's cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
Closed ecosystems, Omnichannel, Media Management
path by the water
Mediaocean Team
19 Mar 2021

The marketer's guide to omnichannel advertising

Learn what it takes to make omnichannel advertising a reality.
Omnichannel
Mediaocean Team
09 Mar 2021

Mediaocean recognized as a Gartner Peer Insights Customer’s Choice for Ad Tech

Mediaocean is one of three companies to receive the Customers’ Choice distinction in this report.
Ad tech
lightbulbs
Mediaocean Team
30 Sep 2020

Gartner names Mediaocean a Visionary

Mediaocean was named one of two Visionaries in the Gartner Magic Quadrant for Ad Tech
Ad tech
water
Mediaocean Team
30 Sep 2020

A modern system of record for omnichannel advertising

Systems of record must evolve beyond paying the bills to synthesizing data and helping marketers focus on strategic decision-making.
Omnichannel
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