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Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels.
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The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
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Unified data across media types, channels, and vendors to extract actionable intelligence Global plans (Lumina)
Management
End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it Buyer workflow (Prisma)Social (Scope/Flashtalking)Flashtalking by Mediaocean
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  • 01 Jun 2022

    H1 2022 market report

    Mediaocean Team
    01 Jun 2022
    Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
    Download the report
  • 01 May 2022

    Download the guide: The importance of social personalization

    Mediaocean Team
    01 May 2022
    It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
    Get personal
  • 14 Mar 2022

    Forrester report: Now Tech: Advertising Platforms, Q1 2022

    Forrester
    14 Mar 2022
    Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
    Read the report
  • 06 Jan 2022

    2021 market report and 2022 outlook

    Mediaocean Team
    06 Jan 2022
    In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.
    Read the report
  • 23 Nov 2021

    Seven signs of the convergence

    Mediaocean Team
    23 Nov 2021
    Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.
    Read the report
   
   
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market report
Mediaocean Team
01 Jun 2022

H1 2022 market report

Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
logo
Reports
cross-channel, Cross-Platform Solutions, Cookies
Gartner
Gartner
11 May 2022

Report: Gartner® Peer Insights ‘Voice of the Customer:’ Ad Tech

Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
logo
Reports
gartner
social guide
Mediaocean Team
01 May 2022

Download the guide: The importance of social personalization

It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
logo
Reports
Paid Social, Social Ads, Social Advertising
water
Forrester
14 Mar 2022

Forrester report: Now Tech: Advertising Platforms, Q1 2022

Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
logo
Reports
Ominchannel
CTV
Mediaocean Team
10 Jan 2022

CTV verification white paper

The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.
Reports
CTV
report
Mediaocean Team
06 Jan 2022

2021 market report and 2022 outlook

In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.
Reports
Omnichannel Imperative
sevensigns
Mediaocean Team
23 Nov 2021

Seven signs of the convergence

Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.
Reports
TV, CTV, Converged TV, Video
Mediaocean Team
28 Oct 2021

2021 Gartner® Magic Quadrant™ for Ad Tech Report

Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.
logo
Reports
code
Mediaocean Team
19 Oct 2021

Cracking the code to reach professional audiences on LinkedIn

Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
Reports
LinkedIn, Social Ads, Social Advertising
big picture
Mediaocean Team
23 Sep 2021

The big picture: The converged future of TV+video

Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video.
Reports
Flashtalking, CTV, Converged TV, TV, Video
Gartner
23 Aug 2021

Gartner hype cycle for digital advertising, 2021

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
Reports
gartner, hype cycle, Digital Advertising
swimmer
Mediaocean Team
26 Jul 2021

Summer of sport report

This summer, there are so many new opportunities for engaging sports fans at home through digital channels. An omnichannel approach combined with better instincts for reactive marketing greatly increase your odds of winning the season.
Reports
Ominchannel, Sports Marketing
Mediaocean Team
22 Apr 2021

Infographic: Closed ecosystems media spend vs. US event timeline

View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
Reports
Closed ecosystems, Omnichannel, Media Management
Mediaocean Team
21 Apr 2021

Infographic: Closed ecosystems media spend vs. UK event timeline

View how the pandemic and UK's cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
Reports
Closed ecosystems, Omnichannel, Media Management
path by the water
Mediaocean Team
19 Mar 2021

The marketer's guide to omnichannel advertising

Learn what it takes to make omnichannel advertising a reality.
Reports
Omnichannel
Mediaocean Team
09 Mar 2021

Mediaocean recognized as a Gartner Peer Insights Customer’s Choice for Ad Tech

Mediaocean is one of three companies to receive the Customers’ Choice distinction in this report.
Reports
Ad tech
lightbulbs
Mediaocean Team
30 Sep 2020

Gartner names Mediaocean a Visionary

Mediaocean was named one of two Visionaries in the Gartner Magic Quadrant for Ad Tech
Reports
Ad tech
water
Mediaocean Team
30 Sep 2020

A modern system of record for omnichannel advertising

Systems of record must evolve beyond paying the bills to synthesizing data and helping marketers focus on strategic decision-making.
Reports
Omnichannel
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