Reports

Creative personalization myth busting guide

31 May 2023

2023 Mid-Year Advertising Outlook Report

Mediaocean Team
31 May 2023

Survey synopsis features insights on marketing trends set to impact the second half of 2023 and early 2024.

Access the report
26 May 2023

Gartner® Report: Market Guide for Ad Tech Platforms

Gartner
26 May 2023

For digital marketers who need help evaluating advertising solutions to ensure effectiveness and ROI.

Access the report
08 May 2023

Creative personalization: Myths vs. reality

Mediaocean Team
08 May 2023

Steer clear of the myths about personalized creative and connect with consumers on a deeper level.

Get the guide
23 Apr 2023

Report: SPARK Matrix™: AdTech Platform, 2023

Quadrant Knowledge Solutions
23 Apr 2023

Mediaocean has secured Leader status for Technology Excellence and Customer Impact.

Access the report
23 Feb 2023

Report: Give Your Media Analytics Strategy an Omnichannel Upgrade

Forrester
23 Feb 2023

Embrace a customer-centric analytics equation to manage omnichannel media.

Access the report

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Mediaocean Team

31 May 2023

2023 Mid-Year Advertising Outlook Report

Survey synopsis features insights on marketing trends set to impact the second half of 2023 and early 2024.

2023 Market Report

Gartner

26 May 2023

Gartner® Report: Market Guide for Ad Tech Platforms

For digital marketers who need help evaluating advertising solutions to ensure effectiveness and ROI.

market report

Mediaocean Team

08 May 2023

Creative personalization: Myths vs. reality

Steer clear of the myths about personalized creative and connect with consumers on a deeper level.

creative personalization

Quadrant Knowledge Solutions

23 Apr 2023

Report: SPARK Matrix™: AdTech Platform, 2023

Mediaocean has secured Leader status for Technology Excellence and Customer Impact.

Ad tech

Forrester

23 Feb 2023

Report: Give Your Media Analytics Strategy an Omnichannel Upgrade

Embrace a customer-centric analytics equation to manage omnichannel media.

Omnichannel

Gartner

23 Jan 2023

Gartner's Innovation Insight for Generative AI

Determine the business impact, benefits, and risks of generative AI.

AI, ChatGPT

Mediaocean Team

10 Jan 2023

Report: The Future of TV Advertising

See the future of Converged TV+Video with a focus on the next 12-18 months.

Converged TV, Video

Mediaocean Team

07 Dec 2022

2022 Market Report and 2023 Outlook

Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year.

2022 Market Report, 2023 Outlook

Mediaocean Team

26 Oct 2022

Report: The Digital Shelf for CPG Brands 2022

Investigate the growing importance of digital shelf management for CPG brands.

CPG

Mediaocean Team

06 Sep 2022

Report: Omnichannel Video Creative Playbook

The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.

Omnichannel, Video

Gartner

23 Aug 2022

Gartner® Hype Cycle™ for digital advertising, 2022

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.

gartner, hype cycle, Digital Advertising

Mediaocean Team

04 Aug 2022

Social Creative Guide: Best practices and specs

Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.

Social media, Social Ads

Mediaocean Team

01 Jun 2022

H1 2022 market report

Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.

cross-channel, Cross-Platform Solutions, Cookies

Gartner

11 May 2022

Report: Gartner® Peer Insights ‘Voice of the Customer:’ Ad Tech

Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."

gartner

Mediaocean Team

01 May 2022

Download the guide: The importance of social personalization

It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.

Paid Social, Social Ads, Social Advertising

Forrester

14 Mar 2022

Forrester report: Now Tech: Advertising Platforms, Q1 2022

Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.

Ominchannel

Mediaocean Team

10 Jan 2022

CTV verification white paper

The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.

CTV

Mediaocean Team

06 Jan 2022

2021 market report and 2022 outlook

In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.

Omnichannel Imperative

Mediaocean Team

23 Nov 2021

Seven signs of the convergence

Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.

TV, CTV, Converged TV, Video

Mediaocean Team

28 Oct 2021

2021 Gartner® Magic Quadrant™ for Ad Tech Report

Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.

Mediaocean Team

19 Oct 2021

Cracking the code to reach professional audiences on LinkedIn

Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.

LinkedIn, Social Ads, Social Advertising

Mediaocean Team

23 Sep 2021

The big picture: The converged future of TV+video

Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video.

Flashtalking, CTV, Converged TV, TV, Video

Gartner

23 Aug 2021

Gartner hype cycle for digital advertising, 2021

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.

gartner, hype cycle, Digital Advertising

Mediaocean Team

26 Jul 2021

Summer of sport report

This summer, there are so many new opportunities for engaging sports fans at home through digital channels. An omnichannel approach combined with better instincts for reactive marketing greatly increase your odds of winning the season.

Ominchannel, Sports Marketing

Mediaocean Team

21 Apr 2021

Infographic: Closed ecosystems media spend vs. US event timeline

View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).

Closed ecosystems, Omnichannel, Media Management

Mediaocean Team

21 Apr 2021

Infographic: Closed ecosystems media spend vs. UK event timeline

View how the pandemic and UK's cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).

Closed ecosystems, Omnichannel, Media Management