Why Some Platforms Make It A Priority And Others Don’t
Brand safety has gotten more complex as audience fragmentation and policy shifts reshape media strategies.
Large platforms deprioritize brand safety because their scale and campaign performance retain advertiser spend regardless of content moderation policies. Smaller platforms and open web publishers, by contrast, lean on brand safety as a differentiator to win ad budgets.
This report explains the economic and strategic factors behind these decisions. Access now!
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