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Abstract-water-hero-4@2x.jpg
  • The TV ecosystem cannot support the supply chain economics of the open-web DSP

    Seif Hamid
    06 Jan 2021
    Seif Hamid
    06 Jan 2021
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Abstract-water-hero-8@2x.jpg
  • Deciphering the next frontier for artificial intelligence in marketing and advertising

    Dr. Alok Choudhary
    15 Dec 2020
    Dr. Alok Choudhary
    15 Dec 2020
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Abstract-water-hero-4@2x.jpg
Abstract-water-hero-4@2x.jpg
  • The New Local: Mediaocean’s Kane aims to automate ad sales

    Drew Kane
    09 Dec 2020
    Drew Kane
    09 Dec 2020
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GartnerVisionary.jpg
GartnerVisionary.jpg
  • Gartner names Mediaocean a Visionary

    Mediaocean Team
    30 Sep 2020
    Mediaocean Team
    30 Sep 2020
GartnerVisionary.jpg

Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."

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Data google_0.png
  • 5 trends that threaten the Facebook-Google duopoly in digital advertising

    Bill Wise
    03 Dec 2019
    Bill Wise
    03 Dec 2019
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As published on AdAge on November 29, 2019

If history teaches us anything about monopolies, duopolies or any other defined industry hierarchy, it’s this: Nothing lasts forever. Just ask AOL. Or Napster. Or MySpace.

NYC.png
NYC.png
  • With or without amazon, NYC remains the place to be for tech

    Bill Wise
    11 Mar 2019
    Bill Wise
    11 Mar 2019
NYC.png

There’s no winner in the demise of Amazon’s plans to build HQ2 in New York City. Amazon will miss out on building a massive footprint in the most exciting and diverse city in the world, and New York will miss out on jobs and economic growth. But as Crain's has reported, New York’s booming tech scene has never been stronger.

GettyImages-1166684037-web.jpg
GettyImages-1166684037-web.jpg
  • Why booming ad tech M&A is bad news for IPOs

    Bill Wise
    29 Apr 2016
    Bill Wise
    29 Apr 2016
GettyImages-1166684037-web.jpg
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Abstract-water-hero-2@2x_0.jpg
  • Big data’s usability problem

    Bill Wise
    23 Apr 2013
    Bill Wise
    23 Apr 2013
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Abstract-water-hero-5@2x.jpg
  • Counterpoint to Google: open isn’t neutral

    Bill Wise
    26 Jan 2012
    Bill Wise
    26 Jan 2012
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