Online payment system, PayPal, worked with Socialyse to enhance its marketing program and increase brand engagement by aligning social and TV content. The aim of this campaign was to increase awareness and engagement. PayPal had a partnership agreement with Channel 4 around specific TV programs and wanted to promote relevant social content at the same time these TV programs aired.
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UNICEF Australia, an international charity for children, partnered with their agency, The Kite Factory, to garner the attention of potential donors during the end of Tax Year in Australia. With tax break incentives creating a competitive environment for charities in a time of decline in year-over-year donations, the team needed to gain attention and become top of mind for donations.
A leading tech company teamed up with their media agency, Mindshare, to try to reach an audience likely to convert and drive website traffic during the hectic Cyber 5 shopping period. The team needed to scale and retarget their campaign to reach qualified, persona-based leads that would engage with their site.
A leading tech company teamed up with their media agency, Mindshare, to understand the performance of their Facebook and Instagram campaigns through insights from their Google Analytics sales data. With Google Analytics being their source of truth, the team sought transparency and the ability to frequently optimize audiences and creative based on the reported ROAS.
UGG, a household-name retailer, worked with their agency, Jellyfish, to run a Facebook campaign targeting holiday shoppers. The team needed to reach revenue goals and maximize the hectic five-day shopping period from Thanksgiving to Cyber Monday, known as Cyber 5, by reaching the right audience at the most relevant time.
