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One of the exciting things about working in marketing is the fact that what we do can have a real cultural impact. While we’re all focused on driving the right results for our brands, it’s always a great moment when advertising steers the national conversation and sparks debate in the office kitchen or in the middle of a Zoom meeting. Rarely is this potential clearer than in the UK’s holiday season, where – much like Super Bowl ads in the US – TV spots from the country’s big name brands are anticipated as events in themselves, heralding the joyous rush towards Christmas Day.
November 18, 2020 – Mediaocean, the mission-critical platform for omnichannel advertising, today announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean’s industry-leading Prisma product and integrated with the company’s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments.
Mediaocean is excited to announce the general release of new planning and optimization capabilities in Prisma for local TV. These new capabilities help to automate local TV planning with historical and predictive intelligence that optimizes local TV investments.
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