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digitalguide.jpg
digitalguide.jpg
  • Digital marketing overview: An in-depth summary with media mix insights

    Mediaocean Marketing
    12 Mar 2024
    Mediaocean Marketing
    12 Mar 2024
digitalguide.jpg

In today's rapidly evolving advertising landscape, it's essential to understand the fundamentals of digital marketing and how it compares to traditional advertising. As we move into an omnichannel advertising reality, it becomes crucial for businesses and marketers to grasp the power and potential of digital advertising. In this guide, we'll provide you with a comprehensive summary of digital marketing, its key concepts, strategies, how it differs from traditional advertising, and the future of digital marketing.  

 

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Abstract hero 9@2x.png
  • NBCU unveils Facebook and Instagram e-commerce deals during developer conference

    Jeanine Poggi
    22 Mar 2021
    Jeanine Poggi
    22 Mar 2021
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Read the article on Ad Age

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Abstract-water-hero-5-updated.jpg
  • A big legacy player transformed: Bill Wise on the new Mediaocean

    Bill Wise
    22 Feb 2021
    Bill Wise
    22 Feb 2021
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Abstract-water-hero-8-updated.jpg
  • Why digital advertising needs to embrace human experience

    Aaron Goldman
    16 Feb 2021
    Aaron Goldman
    16 Feb 2021
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Read article

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Abstract-water-hero-4@2x.jpg
  • The New Local: Mediaocean’s Kane aims to automate ad sales

    Drew Kane
    09 Dec 2020
    Drew Kane
    09 Dec 2020
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Abstract-water-hero-1@2x_0.jpg
  • Aaron Goldman, CMO at Mediaocean, talks culture and relationship

    Aaron Goldman
    13 Nov 2020
    Aaron Goldman
    13 Nov 2020
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Abstract-water-hero-8@2x.jpg
  • How TikTok’s unique mix of social and broadcast media techniques sets it apart

    Anupam Gupta
    28 Oct 2020
    Anupam Gupta
    28 Oct 2020
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Podcast@2x.png
Podcast@2x.png
  • Podcast: the past and future of digital advertising

    Ramsey McGrory
    22 Aug 2018
    Ramsey McGrory
    22 Aug 2018
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Ramsey McGrory’s career tracks closely with the rise of advertising technology. A card-carrying member of the DoubleClick mafia, he later became head of the Right Media exchange under Yahoo and CEO of AddThis, among other roles. Today he is chief revenue officer at Mediaocean.

McGrory brings his seasoned perspective to the podcast studio this week for a wide-ranging discussion of the early days of programmatic and how the industry continues to morph.

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vevo-inventory.jpg
  • Mediaocean offers automated access to Vevo network and local inventory

    Mediaocean Team
    07 Jun 2018
    Mediaocean Team
    07 Jun 2018
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New York, NY, June 7th, 2018 -- Mediaocean, the foundational software platform provider for the advertising world, and Vevo, the world’s leading all-premium music video and entertainment platform, today announced a partnership which will enable agencies to access Vevo’s inventory within Mediaocean’s Spectra platform. By integrating Vevo’s inventory, media buyers are able to better manage digital video campaigns within Mediaocean’s end-to-end media management platform.

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Navigating_transparency-02.png
  • Navigating transparency in a converging cross-media world

    Danielle Sichuk
    22 Mar 2018
    Danielle Sichuk
    22 Mar 2018
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As marketers follow the consumers and as more media budgets move digital, the industry has struggled with fundamental transparency issues – supply chain transparency, brand safety, media tracking and measurement, and the advertiser-agency relationship. 

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