Read article: Internet Retailing
What
Earlier this week, we announced that Mediaocean has accelerated our product transformation into an omnichannel advertising platform. As part of the process, we developed a new product paradigm and introduced a new brand identity.
Read the article on Adweek
Read the article on Adweek
Challenge
UNICEF Australia, an international charity for children, partnered with their agency, The Kite Factory, to garner the attention of potential donors during the end of Tax Year in Australia. With tax break incentives creating a competitive environment for charities in a time of decline in year-over-year donations, the team needed to gain attention and become top of mind for donations.
Challenge
A leading tech company teamed up with their media agency, Mindshare, to try to reach an audience likely to convert and drive website traffic during the hectic Cyber 5 shopping period. The team needed to scale and retarget their campaign to reach qualified, persona-based leads that would engage with their site.
Challenge
A leading tech company teamed up with their media agency, Mindshare, to understand the performance of their Facebook and Instagram campaigns through insights from their Google Analytics sales data. With Google Analytics being their source of truth, the team sought transparency and the ability to frequently optimize audiences and creative based on the reported ROAS.
Background
Legal & General is a multinational insurance company based in the United Kingdom. Their media agency, Merkle | Periscopix, work across several Legal & General products. One of these products is life insurance for people over the age of 50. The normal digital activity for the “Over 50s” product only consisted search and display strategies.
Background
Boost is a UK energy provider known for their pay-as-you-go energy plans. Boost’s media agency, Merkle|Persicopix, ran two campaigns using Mediaocean that focused on generating traffic and video views.
With the General Data Protection Regulation (GDPR for short) coming into force in just 72 days we take a look at how Mediaocean has prepared for compliance, and reassured our clients and partners that we are protecting their data accordingly.
