Read the article.
Read the story on the Wall Street Journal.
"Right now, 'omnichannel' signifies the ability of a marketer to be able to market the way a consumer consumes."
Mediaocean President Lance Neuhauser describes the evolving nature of online behavior (and how marketers will need to leverage that behavior to continue to deliver value).
"Marketers will need to work with a system that has a proven history over decades in order to deliver that value."
That's where we come in. (Watch the video in full.)
Watch the interview on BeetTV
