Read the article on CNBC
When economic times are uncertain, it's natural for marketers to want to cut costs. In marketers’ never-ending quest to make data-driven decisions, analyze trends, and forecast events, they are less willing to try new things and push the envelope.
What if the data that incentivizes brands to take risks is the key to navigating through the most challenging times?
Watch our first-ever live episode of Superpowers Podcast with Global CMO of General Motors, Deborah Wahl! From working for brands like Ford and McDonalds to Toyota and Cadillac, Deborah Wahl is one of the most accomplished and looked-up to marketing leaders. But how does she do it? Watch as Bill and Chris explore Deborah's journey to success.
In the space of a few weeks, media, the economy and life has fundamentally changed – and once again, we’re starting to see the best in each other and the true creativity of our industry. Covid-19 seemed to take over within a matter of days emphasising the old adage of ‘the best-laid plans of mice and men.’ It has pushed a society that was already going through a digital transformation, to adapt further and faster. We’ve seen three key examples where brands have become agile: product, message and media strategy.
As published in AdExchanger on Monday, June 15th, 2020
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.
Today’s column is written by Fraser Woollard, senior vice president of business development at Mediaocean.
Watch Mediaocean’s Fraser Woollard (SVP Business Development) and YouTube’s Elliott Nix (Head of Retail & Tech Ad Sales), as they discuss the digitization of TV media and the importance of integration.
At first blush, it seems like COVID-19 has changed everything this upfronts season. The high touch parties almost certainly won’t happen, and some leaders wonder if the upfronts as we know them will (or should) ever come back at all.
But scratch below the surface and you’ll see a different story. In fact, much of the turmoil of this upfronts season is just an acceleration of trends already in motion – and an opportunity to lean in to the benefits many of those changes offer.
View the recording of Mediaocean's up-close (but not too close) discussion on the 2020 upfronts.
The Coronavirus pandemic has re-shaped the way businesses everywhere are operating for the foreseeable future. For the advertising ecosystem, that means re-calibrating every decision to account for new business conditions, audience behavior, and consumer spending patterns. Based on what we’ve seen so far, here are four strategic shifts taking hold throughout the pandemic:
